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図書

Global business case studies

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Global business case studies = グローバルリーダーに学ぶビジネス戦略

Call No. (NDL)
Y45-M1666
Bibliographic ID of National Diet Library
032622767
Material type
図書
Author
Yasuo Nakatani, Ryan Smithers [著]
Publisher
成美堂
Publication date
2023.1
Material Format
Paper
Capacity, size, etc.
143 p ; 26 cm
NDC
-
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Detailed bibliographic record

Summary, etc.:

【※大学などの授業用テキストにつき、解答・訳・参考書等はいっさい販売しておりません。】ビジネスケーススタディーでリーダーシップと交渉術を学ぶ総合教材。森永製菓がアメリカ人に日本のお菓子を広めた戦略とはどんなものか。ヤマハ発動機が新興国や発展途上国の社会的貢献のために行った持続可能なビジネスモデルとは...

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Table of Contents

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  • Shiseido Thailand / Morinaga America, Inc. / MUJI: Ryohin Keikaku / Kao USA Inc. / Coca-Cola Loas / Toshiba Vietnam / Honda Motor / Hatchando Vietnam / Imperial Hotel / Toyota Lexus / Tashiro Alloy Inc. / Yamaha Motor’s business Indonesia and Africa / Twitter Japan / IC Net Limited / Sumitomo Corporation Mongolia(全15章)

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Paper

Material Type
図書
ISBN
978-4-7919-7266-1
Title Transcription
Global business case studies
Author/Editor
Yasuo Nakatani, Ryan Smithers [著]
Publication, Distribution, etc.
Publication Date
2023.1
Publication Date (W3CDTF)
2023
Extent
143 p
Size
26 cm