図書

戦略的利他主義 : 稲盛経営哲学に学ぶ統合戦略

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戦略的利他主義 : 稲盛経営哲学に学ぶ統合戦略

Call No. (NDL)
DH1-M550
Bibliographic ID of National Diet Library
032732128
Material type
図書
Author
劉慶紅 著
Publisher
千倉書房
Publication date
2023.3
Material Format
Paper
Capacity, size, etc.
33, 331 p ; 20 cm
NDC
335.15
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Detailed bibliographic record

Summary, etc.:

利潤を追求した市場戦略に、企業の社会的責任に代表される非市場戦略を加えた統合戦略を、企業戦略の在り方とした。本書は、利他の思想を統合戦略の視点から「戦略的利他主義」と捉え、理論的研究分析した研究書。(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-8051-1284-7
Title Transcription
センリャクテキ リタ シュギ : イナモリ ケイエイ テツガク ニ マナブ トウゴウ センリャク
Author/Editor
劉慶紅 著
Author Heading
著者 : 劉, 慶紅, 1973- リュウ, ケイコウ, 1973- ( 01220312 )Authorities
Publication, Distribution, etc.
Publication Date
2023.3
Publication Date (W3CDTF)
2023
Extent
33, 331 p