図書

ワークブック国際ビジネス 第3版

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ワークブック国際ビジネス = The International Business Workbook

第3版

Call No. (NDL)
DH111-M176
Bibliographic ID of National Diet Library
032741439
Material type
図書
Author
米澤聡士 著
Publisher
文眞堂
Publication date
2023.4
Material Format
Paper
Capacity, size, etc.
329p ; 22cm
NDC
335.5
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Detailed bibliographic record

Summary, etc.：

本書は、国際経営論や多国籍企業論を初めて学ぶ大学生を対象にマーケティングや人的資源管理等、重要な戦略を網羅した入門書。(Provided by: 出版情報登録センター（JPRO）)

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Table of Contents

  • 序　章　本書の概要と活用法

  • 第１章　多国籍企業

  • 第２章　多国籍企業理論

  • 第３章　海外直接投資

  • 第４章　多国籍企業と政府の政策

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Paper

Material Type
図書
ISBN
978-4-8309-5218-0
Title
ワークブック国際ビジネス
Title Transcription
ワークブック コクサイ ビジネス
Author/Editor
米澤聡士 著
Edition
第3版
Author Heading
著者 ： 米澤, 聡士, 1968- ヨネザワ, サトシ, 1968- ( 00693771 )Authorities
Publication, Distribution, etc.
東京 : 文眞堂 (出版)
Publication Date
2023.4
Publication Date (W3CDTF)
2023