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Introduction 2030年まで続くトレンド
・2023年がその後も続く元年となる7つの事象第1章 この10年の変化とコロナ禍による前倒し現象
・「手売りで販売する予約型広告枠」の比率は圧倒的に減少
・プログラマティックやプラットフォーム上での取引は予想通り増大
・産業の変化と主要広告主の入れ替わりに順応してきた広告会社だが……
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Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 図書
- ISBN
- 978-4-7981-7872-1
- Title Transcription
- ニセンサンジュウネン ノ コウコク ビジネス
- Author/Editor
- 横山隆治, 榮枝洋文 著
- Series Title
- Author Heading
- 著者 : 横山, 隆治 ヨコヤマ, リュウジ ( 01014249 )Authorities著者 : 榮枝, 洋文 サカエダ, ヒロフミ ( 001172984 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2023.4
- Publication Date (W3CDTF)
- 2023