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第Ⅰ部 感性商品開発のための理論的枠組み
第1章 「エクスペリエンス(経験・体験)」と「経験価値 マーケティング」再考(Ⅰ)
――顧客体験(CX)概念と経験価値モジュールを中心として――
は じ め に
1 経験価値ないしは顧客経験/顧客体験(CX)とは
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- Material Type
- 図書
- ISBN
- 978-4-7710-3734-2
- Title Transcription
- カンセイ カチ オ タカメル ショウヒン カイハツ ト ブランド センリャク
- Author/Editor
- 長沢伸也 編著
- Author Heading
- 著者 : 長沢, 伸也, 1955- ナガサワ, シンヤ, 1955- ( 00708637 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2023.4
- Publication Date (W3CDTF)
- 2023
- Extent
- 175p