Social brand management in a post Covid-19 era

• Material Type: 図書
• ISBN: 9781032465722; 1032465727; 9781032465739 (paperback); 9781000953695 electronic book; 1000953696 electronic book; 9781000953725 electronic book; 1000953726 electronic book; 9781003382331 electronic book; 1003382339 electronic book
• Title: Social brand management in a post Covid-19 era
• Author/Editor: Patrícia Dias and Alexandre Duarte
• Series Title: Routledge focus on business and management
• Title Heading: Routledge focus on business and management
• Author Heading: Dias, Patrícia; Duarte, Alexandre
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2023
• Publication Date (W3CDTF): 2023
• Extent: 67 pages
• Size: 23 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Product management; Branding (Marketing); COVID-19 Pandemic, 2020---Influence; BUSINESS & ECONOMICS / General; BUSINESS & ECONOMICS / Consumer Behavior; BUSINESS & ECONOMICS / Marketing / General; Product management.
• LCC: TS155
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Holding library: 国立国会図書館
• Call No.: DH411-D36
• Related Material (DOI): 10.4324/9781003382331
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 032871498; http://id.ndl.go.jp/bib/032871498
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations a...