図書

顧客の「買いたい」をつくるKPIマーケティング

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顧客の「買いたい」をつくるKPIマーケティング

Call No. (NDL)
DH411-M699
Bibliographic ID of National Diet Library
033037738
Material type
図書
Author
佐藤義典 著
Publisher
朝日新聞出版
Publication date
2023.9
Material Format
Paper
Capacity, size, etc.
277p ; 19cm
NDC
675
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Detailed bibliographic record

Summary, etc.：

「売上」をＫＰＩ（重要業績評価指標）にすると、不正が横行する。なぜか？　それは「売れさえすれば何をしてもいい」といっているに等しいから。では、どんな数字をＫＰＩにすればいいのか？　現場で本当に使えるＫＰＩのつくり方を解説する。(Provided by: 出版情報登録センター（JPRO）)

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Paper

Material Type
図書
ISBN
978-4-02-332294-3
Title
顧客の「買いたい」をつくるKPIマーケティング
Title Transcription
コキャク ノ カイタイ オ ツクル ケーピーアイ マーケティング
Author/Editor
佐藤義典 著
Author Heading
著者 ： 佐藤, 義典 サトウ, ヨシノリ ( 00953972 )Authorities
Publication, Distribution, etc.
東京 : 朝日新聞出版 (出版)
Publication Date
2023.9
Publication Date (W3CDTF)
2023
Extent
277p