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発見と気づきをもたらす商品研究

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発見と気づきをもたらす商品研究

Call No. (NDL)
DH453-R2
Bibliographic ID of National Diet Library
033311173
Material type
図書
Author
神原理 著
Publisher
ミネルヴァ書房
Publication date
2024.2
Material Format
Paper
Capacity, size, etc.
207p ; 22cm
NDC
675.1
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Detailed bibliographic record

Summary, etc.:

商品を多角的にとらえ分析する一方で、商品評価に用いられる専門的手法も解説し、商品が社会的・経済的に果たしている役割を考える(Provided by: 出版情報登録センター(JPRO))

Author introduction:

神原 理 2024年2月現在 専修大学商学部マーケティング学科教授(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

  • はじめに

  • 序 章 商品とは何か

  • 1 商品の概念

  • 2 商品化社会――現代社会の構図

  • 3 豊かな社会の商品問題

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Northern Japan

  • 北海道立図書館

    Paper
    Call No.:
    675.1/HA
    Book Registration Number:
    1113073801
  • 青森県立図書館

    Paper
    Call No.:
    675.1-カンバラ*サ
    Book Registration Number:
    10218384951

Kanto

  • 岡山県立図書館

    Paper
    Call No.:
    675.1/カン24/
    Book Registration Number:
    0016678427
  • CiNii Research

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    Paper
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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-623-09698-5
Title Transcription
ハッケン ト キズキ オ モタラス ショウヒン ケンキュウ
Author/Editor
神原理 著
Author Heading
著者 : 神原, 理 カンバラ, サトシ ( 01013047 )Authorities
Publication, Distribution, etc.
Publication Date
2024.2
Publication Date (W3CDTF)
2024
Extent
207p