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図書

消費文化理論から見るブランドと社会

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消費文化理論から見るブランドと社会

Call No. (NDL)
DH411-R38
Bibliographic ID of National Diet Library
033357518
Material type
図書
Author
吉村純一 編著
Publisher
中央経済社
Publication date
2024.3
Material Format
Paper
Capacity, size, etc.
195p ; 21cm
NDC
675
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Detailed bibliographic record

Contents:

消費文化理論がめざすところ / 吉村純一 著コミュニケーション資本主義における消費パターン / 中西大輔 著クリエイティブ・クラスと都市の市場文化 / 草野泰宏 著...

Summary, etc.:

時々の消費パターンから消費者行動を分析する消費文化理論を基に消費とマーケティングを検討。(Provided by: 出版情報登録センター(JPRO))

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Kanto

Tokai-Hokuriku

  • 岐阜県図書館

    Paper
    Call No.:
    675-ヨ
    Book Registration Number:
    8135605815
  • 愛知県図書館

    Paper
    Call No.:
    675-ヨシ-1216692
    Book Registration Number:
    1112166927

Kinki

  • 愛媛県立図書館

    Paper
    Call No.:
    675-ヨジ-2024
    Book Registration Number:
    5106447296
  • CiNii Research

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    Paper
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Bibliographic Record

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Paper

Material Type
図書
ISBN
978-4-502-49321-8
Title Transcription
ショウヒ ブンカ リロン カラ ミル ブランド ト シャカイ
Author/Editor
吉村純一 編著
Author Heading
編者 : 吉村, 純一, 1962- ヨシムラ, ジュンイチ, 1962- ( 00951530 )Authorities
Publication Date
2024.3
Publication Date (W3CDTF)
2024
Extent
195p