ポイントカードの消費者行動 = Consumer Behavior in Loyalty Programs

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Summary, etc.：: ポイントに関する消費者行動の心理学的メカニズムについて、チェーンストアのポイント制度の仕組みを解説しながら、その分析と考察を行う。(Provided by: 出版情報登録センター（JPRO）)

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Material Type: 図書
ISBN: 978-4-8051-1324-0
Title: ポイントカードの消費者行動
Title Transcription: ポイントカードノショウヒシャコウドウ
Author/Editor: 中川宏道著
Author Heading: 著者：中川, 宏道ナカガワ, ヒロミチ ( 033745808 )Authorities
Publication, Distribution, etc.: 東京 : 千倉書房 (出版)
Publication Date: 2024.10
Publication Date (W3CDTF): 2024
Extent: 258p
Size: 22cm
Alternative Title: Consumer Behavior in Loyalty Programs
Place of Publication (Country Code): JP
Text Language Code: jpn
Content Type: テキスト
Media Type: 機器不用
Carrier Type: 冊子
Subject Heading: 消費者行動ショウヒシャコウドウ ( 01214365 )Authorities
ポイントサービスポイントサービス ( 00571760 )Authorities
NDC 10th ed.: 675.2 : Marketing
NDLC: DH413
Target Audience: 一般
Note (Bibliography): 文献あり索引あり
Price: 3500円
Holding library: 国立国会図書館
Call No.: DH413-R13
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 033720007
http://id.ndl.go.jp/bib/033720007
National Bibliography No. (JPNO): 24041482
TOHAN MARC No.: 34660427
Cataloging Rule: Nippon Cataloging Rules 2018 Edition
Bibliographic Record Category (NDL): 111