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図書

人を幸せにする広告戦略 : 消費者、広告主、小売業がWin-Win-Winで共鳴する

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人を幸せにする広告戦略 = Strategic advertising for win-win-win happy results : 消費者、広告主、小売業がWin-Win-Winで共鳴する

Bibliographic ID of National Diet Library
033823216
Material type
図書
Author
望田竜太 著
Publisher
ダイヤモンド社
Publication date
2024.12
Material Format
Paper
Capacity, size, etc.
261p ; 19cm
NDC
674
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Detailed bibliographic record

Summary, etc.:

確度の高い販促と、顧客の購買行動データが生む新たな収益源の可能性で注目されるリテールメディアの活用法を実例とともに紹介(Provided by: 出版情報登録センター(JPRO))

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Paper Digital

Material Type
図書
ISBN
978-4-478-12021-7
Title Transcription
ヒト オ シアワセ ニ スル コウコク センリャク
Author/Editor
望田竜太 著
Author Heading
著者 : 望田, 竜太
Publication, Distribution, etc.
Publication Date
2024.12
Publication Date (W3CDTF)
2024
Extent
261p