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図書

法人営業は新規を追うな : 重要顧客と最高の関係を築くABM

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法人営業は新規を追うな : 重要顧客と最高の関係を築くABM

Call No. (NDL)
DH441-R78
Bibliographic ID of National Diet Library
033935124
Material type
図書
Author
庭山一郎 著
Publisher
日経BP
Publication date
2025.2
Material Format
Paper
Capacity, size, etc.
271p ; 21cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

BtoBマーケティングの決定版、「アカウント・ベースド・マーケティング(ABM)」の実践方法を5つのステップに分けて徹底解説(Provided by: 出版情報登録センター(JPRO))

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Table of Contents

Provided by:出版情報登録センター(JPRO)Link to Help Page
  • 第1部 ナレッジ編

  • 第1章 BtoBの企業はABMに夢中

  • ABMで日本を元気に!

  • ABMにしかマーケティング予算がつかない

  • アップルやブルームバーグの強さの秘密

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Tokai/Hokuriku

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Paper

Material Type
図書
ISBN
978-4-296-20715-2
Title Transcription
ホウジン エイギョウ ワ シンキ オ オウナ : ジュウヨウ コキャク ト サイコウ ノ カンケイ オ キズク エービーエム
Author/Editor
庭山一郎 著
Author Heading
著者 : 庭山, 一郎 ニワヤマ, イチロウ ( 01115637 )Authorities
Publication Date
2025.2
Publication Date (W3CDTF)
2025
Extent
271p