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図書

価値共創のナラティブ : S-Dロジックが導く新しいマーケティング戦略のかたち

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価値共創のナラティブ : S-Dロジックが導く新しいマーケティング戦略のかたち

Call No. (NDL)
DH411-R242
Bibliographic ID of National Diet Library
034272428
Material type
図書
Author
井上崇通 著
Publisher
同文舘出版
Publication date
2025.9
Material Format
Paper
Capacity, size, etc.
243p ; 21cm
NDC
675
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Detailed bibliographic record

Summary, etc.:

サービス・ドミナント・ロジックおよび「価値共創のナラティブ」という枠組みを基礎に、ビジネスや社会の多様な領域における課題や事例を分析するための新たな枠組みを提示する。(Provided by: 出版情報登録センター(JPRO))

Author introduction:

井上崇通 明治大学名誉教授(Provided by: 出版情報登録センター(JPRO))

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Paper

Material Type
図書
ISBN
978-4-495-65026-1
Title Transcription
カチ キョウソウ ノ ナラティブ : エスディー ロジック ガ ミチビク アタラシイ マーケティング センリャク ノ カタチ
Author/Editor
井上崇通 著
Author Heading
著者 : 井上, 崇通, 1950- イノウエ, タカミチ, 1950- ( 00212187 )Authorities
Publication, Distribution, etc.
Publication Date
2025.9
Publication Date (W3CDTF)
2025
Extent
243p