オムニチャネル環境における消費者行動の理解 : ショールーマーとリバース・ショールーマーの情報探索と購買プロセス
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Bibliographic Record
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- Material Type
- 電子書籍・電子雑誌
- ISBN
- 9784907136291
- Author/Editor
- 吉井健
- Publication, Distribution, etc.
- Publication Date
- 2021-02-28
- Publication Date (W3CDTF)
- 2021-02-28
- Alternative Title
- The understanding of consumer behavior in the ominichannnel environment : the empirical research about showroomer and reverse showroomer behavior, focused on information search activities and purchasing behavior
- Text Language Code
- jpn
- Persistent ID (NDL)
- info:ndljp/pid/11646269