ブレーン 28(7)(336)
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Table of Contents
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新発見――新しい"ときめき"をつくる発想 /
p39~66
1 新たな興奮を求める消費者
p40~44
2 新たな"ときめき"を求める生活者――"ものがたり"体験への願望
p45~49
3 データに見る消費者の"ときめき"志向――ときめきへの誘発はタ行変格活用
p50~55
4 "ときめく"商品とはどんなものか
p56~60
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- Material Type
- 雑誌
- Title
- Title Transcription
- ブレーン
- Volume
- 28(7)(336)
- Author Heading
- 宣伝会議 センデン カイギ ( 00265529 )Authorities誠文堂新光社 セイブンドウ シンコウシャ ( 00273411 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 1988-07
- Publication Date (W3CDTF)
- 1988-07
- Note (Publication, distribution, etc.)
- 出版者変遷: 誠文堂新光社 (-38巻11号)
- Year and volume of publication
- [1巻1号 = 1号]-