店頭からのブランド・プロモーションの戦略的枠組み
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Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 記事
- Author/Editor
- 大槻博
- Publication, Distribution, etc.
- Publication Date
- 1997
- Publication Date (W3CDTF)
- 1997
- Alternative Title
- Strategic framework for in-store promotion of manufacturer's brand
- Periodical title
- 経営・情報研究 : 多摩大学研究紀要
- No. or year of volume/issue
- (1)
- Volume
- (1)