購買によって生起される感情 : Regulatory Focus理論のリレーションシップ・マーケティングへの応用
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Bibliographic Record
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- Material Type
- 記事
- Author/Editor
- 山本昭二
- Publication, Distribution, etc.
- Publication Date
- 2009-03
- Publication Date (W3CDTF)
- 2009-03
- Periodical title
- 産研論集
- No. or year of volume/issue
- (36)
- Volume
- (36)
- Text Language Code
- jpn