서비스마케팅 | NDL Search | National Diet Library

서비스마케팅

Author: Vararie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler 저자 ; 전인수, 배일현 역자

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Material Type: 図書
ISBN: 9788960550032
Title: 서비스마케팅
Author/Editor: Vararie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler 저자 ; 전인수, 배일현 역자
Author Heading: Zeithaml, Valarie A.
https://ci.nii.ac.jp/author/DA0377863X
Bitner, Mary Jo
https://ci.nii.ac.jp/author/DA05494611
Gremler, Dwayne D.
https://ci.nii.ac.jp/author/DA15236011
전, 인수
배, 일현
Publication, Distribution, etc.: 한국맥그로힐
Publication Date: c2007
Publication Date (W3CDTF): 2007
Size: 27cm
Alternative Title: 서비스 마케팅
Services marketing : integrating customer focus across the firm
Place of Publication (Country Code): ko
Text Language Code: ko
Alias of Author: 전, 인수
배, 일현
Target Audience: 一般
Note (General): 原著第4版(2006)の翻訳
Related Material (URI): https://ci.nii.ac.jp/ncid/BB08520934#entity
Data Provider (Database): 国立情報学研究所 : CiNii Research
Original Data Provider (Database): CiNii Books
https://ci.nii.ac.jp/books
NCID: https://ci.nii.ac.jp/ncid/BB08520934 : BB08520934