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Marketing analytics : essential tools for data-driven decisions

Marketing analytics : essential tools for data-driven decisions
Paper図書
Rajkumar Venkatesan, Paul W. Farris, and Ronald T. WilcoxDarden Business Publishing, University of Virginia Press2021
Other Libraries in Japan
  • Author HeadingVenkatesan, Rajkumar Farris, Paul Wilcox, Ronald T.

Cutting-edge marketing analytics : real world cases and data sets for hands on learning

Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Paper図書
Rajkumar Venkatesan, Paul Farris, Ronald T. WilcoxPearson Educationc2015
Other Libraries in Japan
  • Author HeadingVenkatesan, Rajkumar Farris, Paul Wilcox, Ronald T.

Assessing and formulating strategy

Assessing and formulating strategy
Paper図書
volume editor, V. Kumar ; contributors, Paul W. Farris, Robin Wensley, Venkatesh ShankarSage2016
Other Libraries in Japan
  • Author HeadingDay, George S. Kumar, V. Farris, Paul Wensley, Robin Shankar, Venka...

Marketing metrics : the definitive guide to measuring marketing performance 2nd ed

Marketing metrics : the definitive guide to measuring marketing performance 2nd ed
Paper図書
Paul W. Farris ... [et al.]FT Press2010
Other Libraries in Japan
  • Author HeadingFarris, Paul

Marketing metrics : 50+ metrics every executive should master

Marketing metrics : 50+ metrics every executive should master
Paper図書
Paul W. Farris ... [et al.]Wharton School Pub.c2006
Other Libraries in Japan
  • Author HeadingFarris, Paul Bendle, Neil T. Pfeifer, Phil...

The profit impact of marketing strategy project : retrospect and prospects

The profit impact of marketing strategy project : retrospect and prospects
Paper図書
edited by Paul W. Farris and Michael J. MooreCambridge University Press2004
Other Libraries in Japan
  • Author HeadingFarris, Paul Moore, Michael J.

Getting multi-channel distribution right : hardback

Getting multi-channel distribution right : hardback
Paper図書
Kusum L. Ailawadi, Paul W. FarrisWileyc2020.
Other Libraries in Japan
  • Author HeadingAilawadi, Kusum L. Farris, Paul W.

Cases in advertising and promotion management 4th ed

Cases in advertising and promotion management 4th ed
Paper図書
John A. Quelch, Paul W. FarrisIrwinc1994
Other Libraries in Japan
  • Author HeadingQuelch, John A. Farris, Paul

Ｃａｓｅｓ　ｉｎ　ａｄｖｅｒｔｉｓｉｎｇ　ａｎｄ　ｐｒｏｍｏｔｉｏｎ　ｍａｎａｇｅｍｅｎｔ ３ｒｄ　ｅｄ．

Ｃａｓｅｓ　ｉｎ　ａｄｖｅｒｔｉｓｉｎｇ　ａｎｄ　ｐｒｏｍｏｔｉｏｎ　ｍａｎａｇｅｍｅｎｔ ３ｒｄ　ｅｄ．
Paper図書
ＪｏｈｎＡ．Ｑｕｅｌｃｈ，ＰａｕｌＷ．Ｆａｒｒｉｓ． ;Ｒｉｃｈａｒｄ　Ｄ．　Ｉｒｗｉｎｃ１９９１．
Other Libraries in Japan
  • Author HeadingＱｕｅｌｃｈ, Ｊｏｈｎ, Ａ． Ｆａｒｒｉｓ, Ｐａｕｌ．

Market share and roi : a peek at some unobserved variables

Market share and roi : a peek at some unobserved variables
Paper図書
Kusum L. Ailawadi, Paul W. Farris, Mark E. ParryMarketing Science Institutec1993
Other Libraries in Japan
  • Author HeadingAilawadi, Kusum L. Farris, Paul Parry, Mark E. (Mark Edward) ...

Cases in advertising and promotion management 3rd ed

Cases in advertising and promotion management 3rd ed
Paper図書
John A. Quelch, Paul W. FarrisIrwinc1991
Other Libraries in Japan
  • Author HeadingQuelch, John A. Farris, Paul

The relationship between distribution and market share

The relationship between distribution and market share
Paper図書
by Paul Farris, James Olver and Cornelis de KluyverMarketing Science Institutec1988
Other Libraries in Japan
  • Author HeadingFarris, Paul Olver, James De Kluyver, Corn...

Cases in advertising and promotion management 2nd ed

Cases in advertising and promotion management 2nd ed
Paper図書
John A. Quelch, Paul W. FarrisBusiness Publications1987
Other Libraries in Japan
  • Author HeadingQuelch, John A. Farris, Paul

Advertising & promotion management : a manager's guide to theory & practice Reprint ed

Advertising & promotion management : a manager's guide to theory & practice Reprint ed
Paper図書
Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert TurnerR.E. Krieger Pub. Co.1987
Other Libraries in Japan
  • Author HeadingFarris, Paul Quelch, John A.

マーケティング・メトリクス : マーケティング成果の測定方法

マーケティング・メトリクス : マーケティング成果の測定方法
Paper図書
ポール・W.ファリス, ネイル・T.ベンドル, フィリップ・E.ファイファー, ディビッド・J.レイブシュタイン 著, 小野晃典, 久保知一 監訳ピアソン桐原2011.8<DH411-L802>
National Diet LibraryOther Libraries in Japan
  • Author HeadingFarris, Paul W Bendle, Neil T Pfeifer, Phi...

Cases in advertising and promotion management

Cases in advertising and promotion management
Paper図書
John A. Quelch, Paul W. FarrisBusiness Publications1983
Other Libraries in Japan
  • Author HeadingQuelch, John A. Farris, Paul

The effect of manufacturer advertising on consumer prices : a managerial overview

The effect of manufacturer advertising on consumer prices : a managerial overview
Paper図書
by Mark S. Albion and Paul W. FarrisMarketing Science Institutec1982
Other Libraries in Japan
  • Author HeadingAlbion, Mark S. Farris, Paul

The effect of manufacturer advertising on retail pricing

The effect of manufacturer advertising on retail pricing
Paper図書
by Mark S. Albion and Paul W. FarrisMarketing Science Institute1981
Other Libraries in Japan
  • Author HeadingAlbion, Mark S. Farris, Paul

The advertising controversy : evidence on the economic effects of advertising

The advertising controversy : evidence on the economic effects of advertising
Paper図書
Mark S. Albion, Paul W. FarrisAuburn House Pub. Co.c1981
Other Libraries in Japan
  • Author HeadingAlbion, Mark S. Farris, Paul

Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies

Determinants of variations in the advertising-to-sales ratio : a comparison of industry and firm studies
Paper図書
by Paul W. Farris and Mark S. AlbionMarketing Science Institutec1980
Other Libraries in Japan
  • Author HeadingFarris, Paul Albion, Mark S.
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