Jump to main content

yr 〜
yr

Search results 21

Legends in consumer behavior. C. Whan Park

Legends in consumer behavior. C. Whan Park
Paper図書
series editor, Jagdish N. Sheth.SAGE2019.<DH413-D1>
National Diet Library
  • Author HeadingPark, C. Whan. Sheth, Jagdish N.

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.
Paper図書
M.E. Sharpec2009.<DH441-B31>
National Diet Library
  • Author HeadingMacInnis, Deborah J. Park, C. Whan. Priester, Joseph R., 1960- S...

The role of familiarity and knowledge in consumer behavior

The role of familiarity and knowledge in consumer behavior
Paper図書
volume editor, Mita Sujan ; contributors, Merrie Brucks, Akshay RaoSage2019
Other Libraries in Japan
  • Subject HeadingPark, C. Whan Consumer behavior
  • Subject Heading (ID)Park, C. Whan Consumer behavior
  • Author HeadingPark, C. Whan Sheth, Jagdish N. Sujan, Mita...

Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors

Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors
Paper図書
volume editor, Debbie MacInnis ; contributors, Bernd Schmitt, Matthew ThomsonSage2019
Other Libraries in Japan
  • Subject HeadingPark, C. Whan Consumer behavior
  • Subject Heading (ID)Park, C. Whan Consumer behavior
  • Author HeadingPark, C. Whan Sheth, Jagdish N. MacInnis, D...

Brand strategy

Brand strategy
Paper図書
volume editor, Vanessa Patrick ; contributors, Rohini Ahluwalia, Jennifer Edson EscalasSage2019
Other Libraries in Japan
  • Subject HeadingPark, C. Whan Consumer behavior
  • Subject Heading (ID)Park, C. Whan Consumer behavior
  • Author HeadingPark, C. Whan Sheth, Jagdish N. Patrick, Va...

Involvement and reference group influence

Involvement and reference group influence
Paper図書
volume editor, Joseph R. Priester ; contributors, Frank Kardes, Judy ZaichkowskySage2019
Other Libraries in Japan
  • Subject HeadingPark, C. Whan Consumer behavior
  • Subject Heading (ID)Park, C. Whan Consumer behavior
  • Author HeadingPark, C. Whan Sheth, Jagdish N. Priester, J...

Decision-making and choice decision

Decision-making and choice decision
Paper図書
volume editor, Richard J. Lutz ; contributors, Joseph W. Alba, James R. BettmanSage2019
Other Libraries in Japan
  • Subject HeadingPark, C. Whan Consumer behavior
  • Subject Heading (ID)Park, C. Whan Consumer behavior
  • Author HeadingPark, C. Whan Sheth, Jagdish N. Lutz, Richa...

Brand admiration : building a business people love : hardcover

Brand admiration : building a business people love : hardcover
Paper図書
C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich ; foreword by Allen WeissWileyc2016
Other Libraries in Japan
  • Author HeadingPark, C. Whan MacInnis, Deborah J. Eisinger...

Brand meaning management 1st ed

Brand meaning management 1st ed
Paper図書
edited by Deborah J. MacInnis, C. Whan ParkEmerald2015
Other Libraries in Japan
  • Author HeadingMacInnis, Deborah J. Park, C. Whan Malhotra, Naresh K.

Consumer behavior : empirical research

Consumer behavior : empirical research
Paper図書
volume editor, C. Whan Park ; contributors, William O. Bearden ... [et al.]Sage2010
Other Libraries in Japan
  • Author HeadingSheth, Jagdish N. Park, C. Whan Bearden, William O.

Handbook of brand relationships

Handbook of brand relationships
Paper図書
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editorsM.E. Sharpec2009
Other Libraries in Japan
  • Author HeadingMacInnis, Deborah J. Park, C. Whan Priester, Joseph R.

Brand attachment : constructs, consequences, and causes

Brand attachment : constructs, consequences, and causes
Paper図書
C. Whan Park, Deborah J. MacInnis, Joseph Priesternow Publishersc2008
Other Libraries in Japan
  • Author HeadingPark, C. Whan MacInnis, Deborah J. Priester...

Cross-functional product development teams and the innovativeness of new consumer prodcts

Cross-functional product development teams and the innovativeness of new consumer prodcts
Paper図書
Rajesh Sethi, Daniel C. Smith, and C. Whan ParkMarketing Science Institutec2001
Other Libraries in Japan
  • Author HeadingSethi, Rajesh Smith, Daniel C. Park, C. Whan

Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions
Paper図書
C. Whan Park, Sung Youl Jun, Deborah J. MaclnnisMarketing Science Institutec1999
Other Libraries in Japan
  • Author HeadingPark, C. Whan jun, Sung Youl Maclnnis, Debo...

Marketing management : pbk.

Marketing management : pbk.
Paper図書
C. Whan Park, Gerald ZaltmanDryden Pressc1987
Other Libraries in Japan
  • Author HeadingPark, C. Whan Zaltman, Gerald

Competitors as sources of innovative marketing strategies

Competitors as sources of innovative marketing strategies
Paper図書
by C. Whan Park and Daniel C. SmithMarketing Science Institute1986
Other Libraries in Japan
  • Author HeadingPark, C. Whan Smith, Daniel C. Marketing Sc...

Mediating Roles of trial and learning stage on the outcomes of consumer involvement

Mediating Roles of trial and learning stage on the outcomes of consumer involvement
Paper図書
by C. Whan Park, Henry Assael and Seoil ChaiyMarketing Science Institute1984
Other Libraries in Japan
  • Author HeadingPark, C. Whan Assael, Henry Chaiy, Seoil

The effects of involvement and executional factors of a television commercial on brand attitude formation

The effects of involvement and executional factors of a television commercial on brand attitude formation
Paper図書
by C. Whan Park and S. Mark YoungMarketing Science Institute1984
Other Libraries in Japan
  • Author HeadingPark, C. Whan Young, S. Mark Marketing Scie...

An exploration of the consumer's judgmental rules

An exploration of the consumer's judgmental rules
Paper図書
by C. Whan ParkUniversity of Kansas, School of Business1975
Other Libraries in Japan
  • Author HeadingPark, C. Whan

Judgemental rules and stages of the familiarity curve : promotional implications

Judgemental rules and stages of the familiarity curve : promotional implications
Paper図書
C. Whan Park and V. Parker LessigSchool of business, University of Kansas[19--]
Other Libraries in Japan
  • Author HeadingPark, C. Whan Lessig, V. Parker
RSS