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People meters : an assessment plus a look at the future : first-season review, critical research issues, what's next? : the New York Hilton, July 13, 1988

People meters : an assessment plus a look at the future : first-season review, critical research issues, what's next? : the New York Hilton, July 13, 1988
Paper図書
Advertising Research Foundationc1988
Other Libraries in Japan
  • Alternative TitleA Key Issues Workshop of the Advertising Research Foundation ARF People Meters Workshop
  • Alternative TitleA Key Issues Workshop of the Advertising Research Foundation ARF People Meters Workshop
  • Author HeadingAdvertising Research Foundation Key Issues Workshop

Transcript proceedings

Transcript proceedings
Paper図書
people meters : an assessment plus a look at the future : first-season review, critical research issues, What's next? : an ARF Key Issues Workshop, the New York Hilton, July 13, 1988Advertising Research Foundationc1988
Other Libraries in Japan

Research today : where the action is : the state of the business and the state of the art : the New York Hilton, March 7-8-9 1988

Research today : where the action is : the state of the business and the state of the art : the New York Hilton, March 7-8-9 1988
Paper図書
Advertising Research Foundationc1988
Other Libraries in Japan
  • Alternative TitleAdvertising Research Foundation 34th annual conference ARF 34...
  • Alternative TitleAdvertising Research Foundation 34th annual conference ARF 34...
  • Author HeadingAdvertising Research Foundation

Today's rapid-change environment : the New York Hilton, March 2-3-4, 1987

Today's rapid-change environment : the New York Hilton, March 2-3-4, 1987
Paper図書
Advertising Research Foundationc1987
Other Libraries in Japan
  • Alternative TitleAdvertising Research Foundation 33rd annual conference ARF 33...
  • Alternative TitleAdvertising Research Foundation 33rd annual conference ARF 33...
  • Author HeadingAdvertising Research Foundation

Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987

Marketplace testing : the state of the art, industry trends, future innovations : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 23, 1987
Paper図書
[Hans J. Lopater, chair ; ARF Marketplace Measurement Steering Committee]Advertising Research Foundationc1987
Other Libraries in Japan

Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987

Marketing insights through qualitative research : what qualitative research can do that that nothing else can : the advertiser's perspective : new approaches and techniques : second bi-annual ARF qualitative research workshop : New York Hilton, July 15, 1987
Paper図書
Advertising Research Foundationc1987
Other Libraries in Japan
  • Author HeadingAdvertising Research Foundation Qualitative Research Workshop

Research quality : the new reality : rededication to basic truths, new information challenges : Sixth Annual ARF Research Quality Workshop, the New York Hilton, September 19, 1988

Research quality : the new reality : rededication to basic truths, new information challenges : Sixth Annual ARF Research Quality Workshop, the New York Hilton, September 19, 1988
Paper図書
[Martin R. Frankel]The Advertising Research Foundationc1988
Other Libraries in Japan
  • Alternative TitleSixth Annual Advertising Research Foundation Research Quality Workshop Six...
  • Alternative TitleSixth Annual Advertising Research Foundation Research Quality Workshop Six...
  • Author HeadingAdvertising Research Foundation Research Quality Workshop Adv...

Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987

Practical applications of research in business-to-business marketing : case histories AT&T, Gannett, 3M, others : how to use the ARF/ABP study to increase profits in your own company : Ninth Annual ARF Business Advertising Research Conference, the New York Hilton, Oct. 14, 1987
Paper図書
The Advertising Research Foundationc1987
Other Libraries in Japan
  • Author HeadingAdvertising Research Foundation

Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987

Broadening the horizons of copy research : new directions in creative development research, nonverbal research techniques, systematic approaches to copy evaluation : an advertising Research Foundation Key Issues Workshop, Grand Hyatt Hotel, New York, May 19-20, 1987
Paper図書
The Advertising Research Foundationc1987
Other Libraries in Japan
  • Alternative TitleFourth Annual Advertising Research Foundation Copy Research Workshop Fourth...
  • Alternative TitleFourth Annual Advertising Research Foundation Copy Research Workshop Fourth...
  • Author HeadingAdvertising Research Foundation Copy Research Workshop Advert...

Evaluating advertising : a bibliography of the communications process

Evaluating advertising : a bibliography of the communications process
Paper図書
Benjamin Lipstein and William J. McGuireAdvertising Research Foundationc1978
Other Libraries in Japan

How to evaluate mass communications : the controlled field experiment

How to evaluate mass communications : the controlled field experiment
Paper図書
Jack B. HaskinsAdvertising Research Foundation Inc.[c1968]
Other Libraries in Japan

Journal of advertising research

Journal of advertising research
Paper雑誌雑誌タイトル
Advertising Research Foundation1960-
Other Libraries in Japan
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A bibliography of theory and research techniques in the field of human motivation

A bibliography of theory and research techniques in the field of human motivation
Paper図書
Advertising Research Foundationc1956
Other Libraries in Japan
  • Author HeadingAdvertising Research Foundation

The Continuing study of newspaper reading

The Continuing study of newspaper reading
Paper雑誌雑誌タイトル
conducted by the Advertising Research Foundation of the Association of National Advertisers and the American Association of Advertising AgenciesAdvertising Research Foundation1939-1952
Other Libraries in Japan
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Why new products fail

Why new products fail
Paper図書
Willialm T. MoranAdvertising Research Foundation[19--]
Other Libraries in Japan

Advertising reserch monograph

Advertising reserch monograph
Paper図書
Advertising Research Foundation[19--]
Other Libraries in Japan

Transcript proceedings

Transcript proceedings
Paper図書
Advertising Research Foundation
Other Libraries in Japan
  • Related Material...novations : an Advertising Research Foundation Key Issues Wor......valuation : an advertising Research Foundation Key Issues Workshop, Grand Hy...

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