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Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.
Paper図書
Kogan Page2007.<DH428-B32>
National Diet Library
  • Subject HeadingAdvertising -- Case studies. Advertising campaigns -- Cas...

When ads work : new proof that advertising triggers sales / John Philip Jones. 2nd ed.

When ads work : new proof that advertising triggers sales / John Philip Jones. 2nd ed.
Paper図書
M.E. Sharpec2007.<DH428-B24>
National Diet Library
  • Subject HeadingAdvertising -- Case studies. Sales promotion -- Case stud...

Crisis communications : a casebook approach hbk 5th ed

Crisis communications : a casebook approach hbk 5th ed
Paper図書
Kathleen Fearn-BanksRoutledge2017
Other Libraries in Japan
  • Subject Heading...- Case studies Advertising -- Case studies
  • Subject Heading (ID)...- Case studies Advertising -- Case studies

Advertising management : pbk

Advertising management : pbk
Paper図書
Donald W. Jugenheimer and Larry D. KelleyM.E. Sharpec2009
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Advertising Advertising -- Case studies
  • Subject Heading (ID)Advertising -- Management Advertising Advertising -- Case studies

Crisis communications : a casebook approach : pbk 4th ed

Crisis communications : a casebook approach : pbk 4th ed
Paper図書
Kathleen Fearn-BanksRoutledge2011
Other Libraries in Japan
  • Subject HeadingPublic relations -- Case studies Crisis management -- Case studies Advertising -- Case studies
  • Subject Heading (ID)Public relations -- Case studies Crisis management -- Case studies Advertising -- Case studies

Cases in advertising and marketing management : real situations for tomorrow's managers : cloth : pbk

Cases in advertising and marketing management : real situations for tomorrow's managers : cloth : pbk
Paper図書
Edd Applegate and Art JohnsenRowman & Littlefieldc2007
Other Libraries in Japan
  • Subject HeadingAdvertising -- Case studies
  • Subject Heading (ID)Advertising -- Case studies

Ads to icons : how advertising succeeds in a multimedia age 2nd ed

Ads to icons : how advertising succeeds in a multimedia age 2nd ed
Paper図書
Paul SpringerKogan Page2009
Other Libraries in Japan
  • Subject HeadingAdvertising -- Case studies Advertising campaigns -- Case...
  • Subject Heading (ID)Advertising -- Case studies Advertising campaigns -- Case...

Student workbook to accompany Crisis communications, a casebook approach : pbk 4th ed

Student workbook to accompany Crisis communications, a casebook approach : pbk 4th ed
Paper図書
Kathleen Fearn-BanksRoutledge2011
Other Libraries in Japan
  • Subject Heading...- Case studies Advertising -- Case studies
  • Subject Heading (ID)...- Case studies Advertising -- Case studies

Crisis communications : a casebook approach : hbk 4th ed

Crisis communications : a casebook approach : hbk 4th ed
Paper図書
Kathleen Fearn-BanksRoutledge2011
Other Libraries in Japan
  • Subject Heading...- Case studies Advertising -- Case studies
  • Subject Heading (ID)...- Case studies Advertising -- Case studies

Ads to icons : how advertising succeeds in a multimedia age

Ads to icons : how advertising succeeds in a multimedia age
Paper図書
Paul SpringerKogan Pagec2007
Other Libraries in Japan
  • Subject HeadingAdvertising -- Case studies Advertising campaigns -- Case...
  • Subject Heading (ID)Advertising -- Case studies Advertising campaigns -- Case...

Crisis communications : a casebook approach : hbk : pbk 3rd ed.

Crisis communications : a casebook approach : hbk : pbk 3rd ed.
Paper図書
Kathleen Fearn-BanksLawrence Erlbaum Associatesc2007
Other Libraries in Japan
  • Subject Heading...- Case studies Advertising -- Case studies
  • Subject Heading (ID)...- Case studies Advertising -- Case studies

Marketing public policy : complexity, hurts and minefields : pbk : hbk.

Marketing public policy : complexity, hurts and minefields : pbk : hbk.
Paper図書
Basskaran NairRoutledge2018
Other Libraries in Japan
  • Subject Heading...udies Advocacy advertising -- Case studies Persuasion (Psychology) -- Ca...
  • Subject Heading (ID)...udies Advocacy advertising -- Case studies Persuasion (Psychology) -- Ca...

When ads work : new proof that advertising triggers sales

When ads work : new proof that advertising triggers sales
Paper図書
John Philip JonesLexington Booksc1995
Other Libraries in Japan
  • Subject HeadingAdvertising -- Case studies Sales promotion -- Case studi...
  • Subject Heading (ID)Advertising -- Case studies Sales promotion -- Case studi...

Crisis communications : a casebook approach : pbk

Crisis communications : a casebook approach : pbk
Paper図書
Kathleen Fearn-BanksLawrence Erlbaum Associates1996
Other Libraries in Japan
  • Subject Heading...- Case studies Advertising -- Case studies
  • Subject Heading (ID)...- Case studies Advertising -- Case studies

Cases in advertising and promotion management 4th ed

Cases in advertising and promotion management 4th ed
Paper図書
John A. Quelch, Paul W. FarrisIrwinc1994
Other Libraries in Japan
  • Subject HeadingAdvertising -- Case studies Sales promotion -- Case studi...
  • Subject Heading (ID)Advertising -- Case studies Sales promotion -- Case studi...

The 100 best TV commercials . . . and why they worked 1st ed

The 100 best TV commercials . . . and why they worked 1st ed
Paper図書
. . Bernice KannerTimes Businessc1999
Other Libraries in Japan
  • Subject HeadingTelevision advertising -- Case studies
  • Subject Heading (ID)Television advertising -- Case studies

Cases in advertising and promotion management 3rd ed

Cases in advertising and promotion management 3rd ed
Paper図書
John A. Quelch, Paul W. FarrisIrwinc1991
Other Libraries in Japan
  • Subject HeadingAdvertising -- Case studies Sales promotion -- Case studi...
  • Subject Heading (ID)Advertising -- Case studies Sales promotion -- Case studi...

Cases in advertising and promotion management 2nd ed

Cases in advertising and promotion management 2nd ed
Paper図書
John A. Quelch, Paul W. FarrisBusiness Publications1987
Other Libraries in Japan
  • Subject HeadingAdvertising -- Case studies Sales promotion -- Case studi...
  • Subject Heading (ID)Advertising -- Case studies Sales promotion -- Case studi...

We know what you want : how they change your mind

We know what you want : how they change your mind
Paper図書
Martin HowardDisinformationc2005
Other Libraries in Japan
  • Subject HeadingSubliminal advertising -- Case studies Subliminal projection -- Case...
  • Subject Heading (ID)Subliminal advertising -- Case studies Subliminal projection -- Case...

Twenty advertising case histories

Twenty advertising case histories
Paper図書
edited and introduced by Simon BroadbentHolt, Rinehart and Winstonc1984
Other Libraries in Japan
  • Subject HeadingAdvertising - Case studies Advertising -- Case studies
  • Subject Heading (ID)Advertising - Case studies Advertising -- Case studies
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