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Advertising management in a digital environment : text and cases : hbk

Advertising management in a digital environment : text and cases : hbk
Paper図書
Larry D. Kelley and Kim Bartel SheehanRoutledge2022
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Advertising media planning Re...
  • Subject Heading (ID)Advertising -- Management Advertising media planning Re...

Strategic advertising management 6th ed

Strategic advertising management 6th ed
Paper図書
Larry Percy, Richard Rosenbaum-ElliottOxford University Pressc2021
Other Libraries in Japan
  • Subject HeadingSales promotion Advertising -- Management Strategic planning Communicat...
  • Subject Heading (ID)Sales promotion Advertising -- Management Strategic planning Communicat...

Advertising management in a digital environment : text and cases pbk.

Advertising management in a digital environment : text and cases pbk.
Paper図書
Larry D. Kelley and Kim Bartel SheehanRoutledge2021
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Advertising media planning Re...
  • Subject Heading (ID)Advertising -- Management Advertising media planning Re...

Strategic advertising management 5th ed

Strategic advertising management 5th ed
Paper図書
Larry Percy, Richard Rosenbaum-ElliottOxford University Pressc2016
Other Libraries in Japan
  • Subject HeadingSales promotion Advertising -- Management Strategic planning
  • Subject Heading (ID)Sales promotion Advertising -- Management Strategic planning

Advertising account planning : planning and managing an IMC campaign : hardcover 3rd ed

Advertising account planning : planning and managing an IMC campaign : hardcover 3rd ed
Paper図書
Larry D. Kelley and Donald W. JugenheimerM.E. Sharpec2015
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising -- Management Advertising campaigns
  • Subject Heading (ID)Advertising Advertising -- Management Advertising campaigns

Advertising for account holders

Advertising for account holders
Paper図書
Nigel LinacreRoutledge2014
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Advertising agencies -- Manag...
  • Subject Heading (ID)Advertising -- Management Advertising agencies -- Manag...

Strategic advertising management 4th ed

Strategic advertising management 4th ed
Paper図書
Larry Percy, Richard Rosenbaum-ElliottOxford University Pressc2012
Other Libraries in Japan
  • Subject HeadingSales promotion Advertising -- Management Strategic planning
  • Subject Heading (ID)Sales promotion Advertising -- Management Strategic planning

Advertising account planning : planning and managing an IMC campaign : cloth : pbk 2nd ed

Advertising account planning : planning and managing an IMC campaign : cloth : pbk 2nd ed
Paper図書
Larry D. Kelley and Donald W. JugenheimerM.E. Sharpec2011
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising -- Management Advertising campaigns
  • Subject Heading (ID)Advertising Advertising -- Management Advertising campaigns

Spending advertising money in the digital age : how to navigate the media flow

Spending advertising money in the digital age : how to navigate the media flow
Paper図書
Hamish Pringle and Jim MarshallKogan Page2012
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Marketing -- Management Mass ...
  • Subject Heading (ID)Advertising -- Management Marketing -- Management Mass ...

The entrepreneur's guide to advertising

The entrepreneur's guide to advertising
Paper図書
James R. Ogden and Scott RarickPraegerc2010
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Marketing -- Management Entre...
  • Subject Heading (ID)Advertising -- Management Marketing -- Management Entre...

Advertising management : pbk

Advertising management : pbk
Paper図書
Donald W. Jugenheimer and Larry D. KelleyM.E. Sharpec2009
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Advertising Advertising -- Ca...
  • Subject Heading (ID)Advertising -- Management Advertising Advertising -- Ca...

Strategic advertising management 3rd ed

Strategic advertising management 3rd ed
Paper図書
Larry Percy, Richard ElliottOxford University Press2009
Other Libraries in Japan
  • Subject HeadingSales promotion Advertising -- Management Strategic planning Communicat...
  • Subject Heading (ID)Sales promotion Advertising -- Management Strategic planning Communicat...

Advertising and hotel management

Advertising and hotel management
Paper図書
M.C. MettiAnmol Publicationsc2007
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management Hotel management
  • Subject Heading (ID)Advertising -- Management Hotel management

Advertising account planning : a practical guide

Advertising account planning : a practical guide
Paper図書
Larry D. Kelley and Donald W. JugenheimerM.E. Sharpec2006
Other Libraries in Japan
  • Subject HeadingAdvertising Advertising -- Management Advertising campaigns
  • Subject Heading (ID)Advertising Advertising -- Management Advertising campaigns

A master class in brand planning : the timeless works of Stephen King Repr. with corrections

A master class in brand planning : the timeless works of Stephen King Repr. with corrections
Paper図書
edited by Judie Lannon, Merry BaskinJohn Wiley & Sons2008, c2007
Other Libraries in Japan
  • Subject Heading... name products Advertising -- Management Marketing research
  • Subject Heading (ID)... name products Advertising -- Management Marketing research

Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success

Creating a strategic marketing plan for your company : leading CMOs on articulating a vision, evaluating financial metrics, and ensuring brand success
Paper図書
[Steven R. Plump ... et al.]Aspatore Books2006
Other Libraries in Japan
  • Subject HeadingMarketing -- Management Advertising -- Management
  • Subject Heading (ID)Marketing -- Management Advertising -- Management

Strategic advertising management 2nd ed

Strategic advertising management 2nd ed
Paper図書
Larry Percy, Richard ElliottOxford University Pressc2005
Other Libraries in Japan
  • Subject HeadingSales promotion Advertising -- Management Strategic planning Communicat...
  • Subject Heading (ID)Sales promotion Advertising -- Management Strategic planning Communicat...

A master class in brand planning : the timeless works of Stephen King

A master class in brand planning : the timeless works of Stephen King
Paper図書
edited by Judie Lannon, Merry BaskinJ. Wileyc2007
Other Libraries in Japan
  • Subject Heading... name products Advertising -- Management Marketing research
  • Subject Heading (ID)... name products Advertising -- Management Marketing research

The new account manager : redefining the crucial role of account service in the changing business of advertising : pbk

The new account manager : redefining the crucial role of account service in the changing business of advertising : pbk
Paper図書
by Don DickinsonCopy Workshopc2003
Other Libraries in Japan
  • Subject HeadingAdvertising -- Management
  • Subject Heading (ID)Advertising -- Management

Lessons from a chief marketing officer : what it takes to win in consumer marketing

Lessons from a chief marketing officer : what it takes to win in consumer marketing
Paper図書
Bradford C. KirkMcGraw-Hill2003
Other Libraries in Japan
  • Subject HeadingMarketing Advertising Marketing -- Management Advertising -- Management Marketing research
  • Subject Heading (ID)Marketing Advertising Marketing -- Management Advertising -- Management Marketing research
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