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Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Paper図書
Oxford University Press2010.<DH411-B112>
National Diet Library
  • Subject HeadingBranding (Marketing) Marketing -- Social aspects. Branding (Marketing) -- Case studies.

Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
Paper図書
Springerc2010.<DH411-B130>
National Diet Library
  • Subject HeadingBranding (Marketing) Branding (Marketing) -- Case studies. Brand name products. Brand n...

Campaigns that shook the world : the evolution of public relations : pbk

Campaigns that shook the world : the evolution of public relations : pbk
Paper図書
Danny Rogers ; with a foreword by Sir Martin SorrellKogan Page2015
Other Libraries in Japan
  • Subject Heading...- Case studies Branding (Marketing) -- Case studies Public relations -- Case stud...
  • Subject Heading (ID)...- Case studies Branding (Marketing) -- Case studies Public relations -- Case stud...

Cultural strategy : using innovative ideologies to build breakthrough brands : pbk

Cultural strategy : using innovative ideologies to build breakthrough brands : pbk
Paper図書
Douglas Holt and Douglas CameronOxford University Press2012
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) Marketing -- Social aspects Branding (Marketing) -- Case studies
  • Subject Heading (ID)Branding (Marketing) Marketing -- Social aspects Branding (Marketing) -- Case studies

Cultural strategy : using innovative ideologies to build breakthrough brands

Cultural strategy : using innovative ideologies to build breakthrough brands
Paper図書
Douglas Holt and Douglas CameronOxford University Press2010
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) Marketing -- Social aspects Branding (Marketing) -- Case studies
  • Subject Heading (ID)Branding (Marketing) Marketing -- Social aspects Branding (Marketing) -- Case studies

Brand champions : how superheroes bring brands to life : hbk

Brand champions : how superheroes bring brands to life : hbk
Paper図書
Ian P. BuckinghamPalgrave Macmillan2011
Other Libraries in Japan
  • Subject Heading... name products Branding (Marketing) -- Case studies Brand name products -- Case s...
  • Subject Heading (ID)... name products Branding (Marketing) -- Case studies Brand name products -- Case s...

Ingredient branding : making the invisible visible

Ingredient branding : making the invisible visible
Paper図書
Philip Kotler, Waldemar PfoertschSpringerc2010
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) Branding (Marketing) -- Case studies Brand name products Brand nam...
  • Subject Heading (ID)Branding (Marketing) Branding (Marketing) -- Case studies Brand name products Brand nam...

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