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Search results 18

Ethnic marketing : culturally sensitive theory and practice

Ethnic marketing : culturally sensitive theory and practice
Paper図書
Guilherme D. Pires and John Stanton.Routledge2015.<DH413-B74>
National Diet Library
  • Subject Heading...ICS / General. Minority consumers. Market segmentation. Marketi...

Transcultural marketing : building customer relationships in multicultural America

Transcultural marketing : building customer relationships in multicultural America
Paper図書
Marye Tharp.M.E. Sharpe[2014]<DH413-B72>
National Diet Library
  • Subject HeadingMinority consumers--United States......ns. Marketing. Minority consumers. Target marketing. United Sta...

Ethnic marketing : theory, practice and entrepreneurship : hbk

Ethnic marketing : theory, practice and entrepreneurship : hbk
Paper図書
Guilherme D. Pires and John StantonRoutledge2019
Other Libraries in Japan
  • Subject HeadingMinority consumers Market segmentation Marketing...
  • Subject Heading (ID)Minority consumers Market segmentation Marketing...

Ethnic marketing : culturally sensitive theory and practice : hbk

Ethnic marketing : culturally sensitive theory and practice : hbk
Paper図書
Guilherme D. Pires and John StantonRoutledge2015
Other Libraries in Japan
  • Subject HeadingMinority consumers Market segmentation Marketing...
  • Subject Heading (ID)Minority consumers Market segmentation Marketing...

Cross-cultural marketing : theory, practice and relevance : pbk : hbk

Cross-cultural marketing : theory, practice and relevance : pbk : hbk
Paper図書
Dawn BurtonRoutledge2009
Other Libraries in Japan
  • Subject HeadingMarketing Multiculturalism Minority consumers
  • Subject Heading (ID)Marketing Multiculturalism Minority consumers

The new cultures of food : marketing opportunities from ethnic, religious and cultural diversity

The new cultures of food : marketing opportunities from ethnic, religious and cultural diversity
Paper図書
edited by Adam Lindgreen, Martin HingleyGowerc2009
Other Libraries in Japan
  • Subject HeadingEthnic food industry Food -- Social aspects Food preferences Minority consumers
  • Subject Heading (ID)Ethnic food industry Food -- Social aspects Food preferences Minority consumers

Hispanic market power : America's business growth engine : pbk

Hispanic market power : America's business growth engine : pbk
Paper図書
Isaac Mizrahi ; [foreword by Marc Pritchard]Routledge2023
Other Libraries in Japan
  • Subject HeadingMinority consumers -- United States Hispanic Ame...
  • Subject Heading (ID)Minority consumers -- United States Hispanic Ame...

Ethnic marketing : accepting the challenge of cultural diversity

Ethnic marketing : accepting the challenge of cultural diversity
Paper図書
Guilherme D. Pires and P. John StantonThomson Learning2005
Other Libraries in Japan
  • Subject HeadingMinority consumers Target marketing
  • Subject Heading (ID)Minority consumers Target marketing

Transcultural marketing : building customer relationships in multicultural America : hbk : pbk

Transcultural marketing : building customer relationships in multicultural America : hbk : pbk
Paper図書
Marye TharpRoutledge2015, c2014
Other Libraries in Japan
  • Subject HeadingMinority consumers -- United States Marketing --...
  • Subject Heading (ID)Minority consumers -- United States Marketing --...

Transcultural marketing : building customer relationships in multicultural America : pbk

Transcultural marketing : building customer relationships in multicultural America : pbk
Paper図書
Marye TharpM.E. Sharpec2014
Other Libraries in Japan
  • Subject HeadingMinority consumers -- United States Marketing --...
  • Subject Heading (ID)Minority consumers -- United States Marketing --...

Religious differences in cognitions concerning selected aspects of consumer behavior between Catholic and Jewish families

Religious differences in cognitions concerning selected aspects of consumer behavior between Catholic and Jewish families
Paper図書
by Nejdet DelenerU.M.I.[1989], c1987
Other Libraries in Japan
  • Subject HeadingConsumer behavior Minority consumers
  • Subject Heading (ID)Consumer behavior Minority consumers

The new mainstream : how the multicultural consumer is transforming American business

The new mainstream : how the multicultural consumer is transforming American business
Paper図書
Guy GarciaRayoc2004
Other Libraries in Japan
  • Subject HeadingMinority consumers -- United States Multicultura...
  • Subject Heading (ID)Minority consumers -- United States Multicultura...

Communicating with the multicultural consumer : theoretical and practical perspectives : pbk

Communicating with the multicultural consumer : theoretical and practical perspectives : pbk
Paper図書
Barbara MuellerP. Langc2008
Other Libraries in Japan
  • Subject Heading... United States Minority consumers -- United States Multicultura...
  • Subject Heading (ID)... United States Minority consumers -- United States Multicultura...

Multicultural marketing : selling to the new America

Multicultural marketing : selling to the new America
Paper図書
Alfred L. Schreiber, with Barry LensonNTC Business Booksc2001
Other Libraries in Japan
  • Subject HeadingMarket segmentation -- United States Minority consumers -- United States
  • Subject Heading (ID)Market segmentation -- United States Minority consumers -- United States

Religious differences in cognitions concerning selected aspects of consumer behavior between Catholic and Jewish families

Religious differences in cognitions concerning selected aspects of consumer behavior between Catholic and Jewish families
Microform図書
Delener, NejdetU.M.I.c1987
Other Libraries in Japan
  • Subject HeadingConsumer behavior Minority consumers
  • Subject Heading (ID)Consumer behavior Minority consumers

Critical pedagogy for Hispanic consumers : a participatory exploration of Hispanic women's reflections on marketing practices

Critical pedagogy for Hispanic consumers : a participatory exploration of Hispanic women's reflections on marketing practices
Microform図書
Lopez, Martha LouiseU.M.I.1989
Other Libraries in Japan
  • Subject HeadingMexican American women -- Psychology Consumer behavior Minority consumers Women consumers
  • Subject Heading (ID)Mexican American women -- Psychology Consumer behavior Minority consumers Women consumers

Source, message and receiver interaction effects on attitudes toward advertising

Source, message and receiver interaction effects on attitudes toward advertising
Microform図書
Williams, Jerome DeneanU.M.I.1986
Other Libraries in Japan
  • Subject HeadingAdvertising Endorsements in advertising Minority consumers Consumers -- Attitudes
  • Subject Heading (ID)Advertising Endorsements in advertising Minority consumers Consumers -- Attitudes

Advertising and marketing to the new majority

Advertising and marketing to the new majority
Paper図書
Gail Baker WoodsWadsworth Pub. Co.c1995
Other Libraries in Japan
  • Subject Heading... United States Minority consumers -- United States Ethnic group...
  • Subject Heading (ID)... United States Minority consumers -- United States Ethnic group...

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