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Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.

Advertising and consumer psychology / edited by Jerry Olson, Keith Sentis.
Paper図書
Praeger1986.<EC236-A7>
National Diet Library
  • Note (General)...esented at the Advertising and Consumer Psychology Conference, held in June 1984...
  • Author Heading... Conference on Advertising and Consumer Psychology (3rd : 1984 : Ted Bates Adver...

Social marketing (Advertising and consumer psychology)

Social marketing (Advertising and consumer psychology)
Paper図書
edited by Marvin E. GoldbergLawrence Erlbaum Associates1997
Other Libraries in Japan

Advertising and consumer psychology : alk. paper

Advertising and consumer psychology : alk. paper
Paper図書
edited by Jerry Olson, Keith SentisPraeger1986
Other Libraries in Japan
  • Note (General)...esented at the Advertising and Consumer Psychology Conference, held in June 1984...
  • Author Heading... Conference on Advertising and Consumer Psychology Ted Bates Advertising Marketi...

Advertising and consumer psychology

Advertising and consumer psychology
Paper図書
edited by Larry Percy, Arch G. WoodsideLexington Booksc1983
Other Libraries in Japan

Social marketing : theoretical and practical perspectives

Social marketing : theoretical and practical perspectives
Paper図書
edited by Marvin E. Goldberg, Martin Fishbein, Susan E. MiddlestadtRoutledge2008, c1997
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Creating images and the psychology of marketing communication : cloth

Creating images and the psychology of marketing communication : cloth
Paper図書
edited by Lynn R. Kahle & Chung-Hyun KimLawrence Erlbaum Associates2006
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Online consumer psychology : understanding and influencing consumer behavior in the virtual world : case : pbk.

Online consumer psychology : understanding and influencing consumer behavior in the virtual world : case : pbk.
Paper図書
edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. YalchLawrence Erlbaum Associates2005
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Applying social cognition to consumer-focused strategy

Applying social cognition to consumer-focused strategy
Paper図書
edited by Frank R. Kardes, Paul M. Herr, Jacques NantelL. Erlbaum Associates2005
Other Libraries in Japan
  • Note (General)...he 23rd annual Advertising and Consumer Psychology Conference, which was held on...
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Internet advertising : theory and research : cloth

Internet advertising : theory and research : cloth
Paper図書
edited by David W. Schumann, Esther ThorsonLawrence Erlbaum Associates2007
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Diversity in advertising : broadening the scope of research directions : casebound

Diversity in advertising : broadening the scope of research directions : casebound
Paper図書
edited by Jerome D. Williams, Wei-Na Lee, Curtis P. HaugtvedtLawrence Erlbaum Associates2004
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Sports marketing and the psychology of marketing communication : pbk

Sports marketing and the psychology of marketing communication : pbk
Paper図書
edited by Lynn R. Kahle, Chris RileyL. Erlbaum Associates2004
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

The psychology of entertainment media : blurring the lines between entertainment and persuasion : hbk

The psychology of entertainment media : blurring the lines between entertainment and persuasion : hbk
Paper図書
edited by L.J. ShrumLawrence Erlbaum Associates2004
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Persuasive imagery : a consumer response perspective

Persuasive imagery : a consumer response perspective
Paper図書
edited by Linda M. Scott, Rajeev BatraLawrence Erlbaum Associates2003
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Advertising and the World Wide Web

Advertising and the World Wide Web
Paper図書
edited by David W. Schumann, Esther ThorsonLawrence Erlbaum Associates1999
Other Libraries in Japan
  • Note (General)...ed at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hil...
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Social marketing : theoretical and practical perspectives

Social marketing : theoretical and practical perspectives
Paper図書
edited by Marvin E. Goldberg, Martin Fishbein, Susan E. MiddlestadtLawrence Erlbaum Associates1997
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Values, lifestyles, and psychographics : cl

Values, lifestyles, and psychographics : cl
Paper図書
edited by Lynn R. Kahle, Larry ChiagourisL. Erlbaum Associates1997
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Measuring advertising effectiveness : cl : pbk

Measuring advertising effectiveness : cl : pbk
Paper図書
edited by William D. WellsL. Erlbaum Associates1997
Other Libraries in Japan
  • Note (General)...ed at the 1994 Advertising and Consumer Psychology Conference"--Pref Includes bi...
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Integrated communication : synergy of persuasive voices

Integrated communication : synergy of persuasive voices
Paper図書
edited by Esther Thorson, Jeri MooreLawrence Erlbaum Associates1996
Other Libraries in Japan
  • Note (General)Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needha...
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Global and multinational advertising : pbk

Global and multinational advertising : pbk
Paper図書
edited by Basil G. EnglisLawrence Erlbaum Associates1994
Other Libraries in Japan
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology

Advertising exposure, memory, and choice

Advertising exposure, memory, and choice
Paper図書
edited by Andrew A. MitchellL. Erlbaum Associates1993
Other Libraries in Japan
  • Note (General)... eighth annual Advertising and Consumer Psychology Conference held at the Leo Bu...
  • Related MaterialAdvertising and consumer psychology
  • Periodical TitleAdvertising and consumer psychology
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