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Product characteristic and price : their effect on brand preference in a consumer durables market

Product characteristic and price : their effect on brand preference in a consumer durables market
Paper図書
by Adrian B. RyansMarketing Science Institute1972
Other Libraries in Japan

Project description

Project description
Paper図書
Marketing Science InstituteMarketing Science Institute
Other Libraries in Japan
  • Related Material...l applications Product characteristic and price : their effect on brand preference in a consumer durables market Product life cycles Computer-...

Research program

Research program
Paper図書
Marketing Science InstituteMarketing Science Institute
Other Libraries in Japan
  • Related Material...l applications Product characteristic and price : their effect on brand preference in a consumer durables market Product life cycles Computer-...

Report

Report
Paper図書
Marketing Science InstituteMarketing Science Institute
Other Libraries in Japan
  • Related Material...ables, Florida Product characteristic and price : their effect on brand preference in a consumer durables market Factors affecting information...

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