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Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization First edition.

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization First edition.
紙図書
Carlos J. Torelli.Palgrave Macmillan2013.<DH411-B181>
国立国会図書館

Intercultural marketing : theory and practice : hbk

Intercultural marketing : theory and practice : hbk
紙図書
Ivana BeveridgeRoutledge2021
全国の図書館
  • 件名Marketing -- Cross-cultural studies Consumers -- Cross-cultural studies International trade
  • 件名（識別子）Marketing -- Cross-cultural studies Consumers -- Cross-cultural studies International trade

Handbook of culture and consumer behavior : pbk : hbk

Handbook of culture and consumer behavior : pbk : hbk
紙図書
edited by Sharon Ng and Angela Y. LeeOxford University Pressc2015
全国の図書館
  • 件名...ltural studies Consumers -- Cross-cultural studies Consumption (Economics) -- Cr...
  • 件名（識別子）...ltural studies Consumers -- Cross-cultural studies Consumption (Economics) -- Cr...

Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization

Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization
紙図書
Carlos J. TorelliPalgrave Macmillan2013
全国の図書館
  • 件名...ltural studies Consumers -- Cross-cultural studies Consumer behavior -- Cross-cu...
  • 件名（識別子）...ltural studies Consumers -- Cross-cultural studies Consumer behavior -- Cross-cu...

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