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Table of Contents
目次
はじめに/ V
第1部 顧客満足・従業員満足のマーケティング革新/ 1
第1章 顧客満足研究の新ステージ〜概念から戦略へ〜/ 3
第2章 サービス・マネジメントにおける内部顧客へのマーケティング/ 25
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 4-486-01681-5
- Title Transcription
- ゲンダイ マーケティング ノ カクシン ト カダイ : コキャク マンゾク カンケイセイ マネジメント エイギョウ センリャク ノ シンハッソウ
- Author/Editor
- 柏木重秋 編
- Author Heading
- 柏木, 重秋, 1934- カシワギ, シゲアキ, 1934- ( 00101768 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2005.3
- Publication Date (W3CDTF)
- 2005
- Extent
- 276p