顧客ロイヤルティ戦略:ケースブック

Notes on use

Detailed bibliographic record

Summary, etc.：: コメダ珈琲、ファンケル、日本交通、トリッピースなど、リアルやネットで「顧客生涯価値」や「関係の経済性」を高めている事例を紹介。現代の顧客ロイヤルティ問題の本質や課題を描き出す。(Provided by: 出版情報登録センター（JPRO）)

Search by Bookstore

This page shows libraries in Japan other than the National Diet Library that hold the material.

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

Northern Japan

Kanto

Tokai-Hokuriku

Kinki

Chugoku

Shikoku

Publication bibliographic database Find a bookstore where you can purchase books from

Books is a database of the publishing industry with information provided by publishers. You can search for currently available paperbacks and eBooks.

Find by another way

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 図書
ISBN: 978-4-495-64721-6
Title: 顧客ロイヤルティ戦略:ケースブック
Title Transcription: コキャクロイヤルティセンリャクケースブック
Author/Editor: 内田和成, 余田拓郎, 黒岩健一郎編著
Author Heading: 内田, 和成, 1951- ウチダ, カズナリ, 1951- ( 00697207 )Authorities
余田, 拓郎, 1960- ヨダ, タクロウ, 1960- ( 00810521 )Authorities
黒岩, 健一郎クロイワ, ケンイチロウ ( 00828944 )Authorities
Publication, Distribution, etc.: 東京 : 同文舘出版
Publication Date: 2015.3
Publication Date (W3CDTF): 2015
Extent: 187p
Size: 21cm
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: CRM ( 01062215 )Authorities
NDC 9th ed.: 675 : Marketing
NDLC: DH411
Target Audience: 一般
Note (General): 「顧客ロイヤルティの時代」(2004年刊)の改題、改訂
Note (Bibliography): 索引あり
Price: 2300円
Holding library: 国立国会図書館
Call No.: DH411-L388
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026194785
http://id.ndl.go.jp/bib/026194785
National Bibliography No. (JPNO): 22552525
TOHAN MARC No.: 33234160
Cataloging Rule: Nippon Cataloguing Rules 1987 Revised Edition
Bibliographic Record Category (NDL): 111