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Table of Contents
第1章 本書の目的と構成/第2章 BtoBマーケティング論の系譜
第3章 リレーションシップ・マーケティング論の系譜
第4章 サービス・マーケティング論の系譜
第5章 価値共創論の系譜/第6章 分析の枠組と仮説
第7章 実証研究/第8章 本書の貢献と課題
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 978-4-8051-1104-8
- Title
- Title Transcription
- キギョウ キンユウ ニ オケル カチ キョウソウ
- Author/Editor
- 渡部吉昭 著
- Author Heading
- 渡部, 吉昭 ワタナベ, ヨシアキ ( 001264707 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2017.5
- Publication Date (W3CDTF)
- 2017
- Extent
- 254p