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Table of Contents
CHAPTER 1
人は非合理的に行動する生き物 ― かしこいマーケターはそこに目を付ける
・マクドナルドのメニューはなぜ見づらい?
・楽をするからつけこまれる ― ヒューリスティックとバイアス
・都合よく解釈して「分かったつもり」 ― 確証バイアス
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Northern Japan
札幌市中央図書館
Paper- Call No.:
- 675/ア/
- Book Registration Number:
- 2013376195
宮城県図書館
Paper- Call No.:
- 675/2019.5
- Book Registration Number:
- 1011826151
Kanto
千葉市中央図書館
Paper東京都立中央図書館
Paper- Call No.:
- 675.0-6735-2019
- Book Registration Number:
- 7111740984
横浜市立図書館
Paper- Call No.:
- 675
- Book Registration Number:
- 2065524603
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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 978-4-04-604060-2
- Title
- Title Transcription
- トウダイ キョウジュ ガ オシエル ヤバイ マーケティング
- Author/Editor
- 阿部誠 著
- Author Heading
- 阿部, 誠, 1961- アベ, マコト, 1961- ( 00937206 )Authorities
- Publication, Distribution, etc.
- Publication Date
- 2019.5
- Publication Date (W3CDTF)
- 2019
- Extent
- 287p