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The Routledge companion to corporate branding (Routledge companions in business, management and marketing)

The Routledge companion to corporate branding (Routledge companions in business, management and marketing)
Paper図書
edited by Oriol Iglesias, Nicholas Ind and Majken SchultzRoutledge2022<DH411-D28>
National Diet LibraryOther Libraries in Japan

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
Paper図書
Keith Glanfield.Routledge2018.<DH411-B228>
National Diet Library

The science and art of branding / Giep Franzen and Sandra Moriarty.

The science and art of branding / Giep Franzen and Sandra Moriarty.
Paper図書
M.E. Sharpec2009.<DH411-B78>
National Diet Library
  • Subject Heading...Social values. Branding (Marketing) -- Management -- Case studies. Merken. Mark...

The Routledge companion to contemporary brand management :pbk

The Routledge companion to contemporary brand management :pbk
Paper図書
edited by Francesca Dall'Olmo Riley, Jaywant Singh, Charles BlanksonRoutledge2021
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Internet marketing Communicat...
  • Subject Heading (ID)Branding (Marketing) -- Management Internet marketing Communicat...

Consumer packaging strategy : localisation in Asian markets 1 Edition

Consumer packaging strategy : localisation in Asian markets 1 Edition
Paper図書
Huda Khan, Richard Lee and Polymeros ChrysochouRoutledge2023
Other Libraries in Japan
  • Subject Heading...Asia -- Design Branding (Marketing) -- Management Business planning -- Asia Con...
  • Subject Heading (ID)...Asia -- Design Branding (Marketing) -- Management Business planning -- Asia Con...

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy : pbk

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy : pbk
Paper図書
Keith GlanfieldRoutledge2018
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Organizational change
  • Subject Heading (ID)Branding (Marketing) -- Management Organizational change

Designing luxury brands : the science of pleasing customers' senses

Designing luxury brands : the science of pleasing customers' senses
Paper図書
Diana DervalSpringerc2018
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Luxury goods industry -- Mana...
  • Subject Heading (ID)Branding (Marketing) -- Management Luxury goods industry -- Mana...

Co-creating brands : brand management from a co-creative perspective : pbk

Co-creating brands : brand management from a co-creative perspective : pbk
Paper図書
Nicholas Ind & Holger J. SchmidtBloomsbury Business2019
Other Libraries in Japan
  • Subject Heading... -- Management Branding (Marketing) -- Management Customer relations -- Managem...
  • Subject Heading (ID)... -- Management Branding (Marketing) -- Management Customer relations -- Managem...

Decoding branding : a complete guide to building and revamping brands in the age of disruption

Decoding branding : a complete guide to building and revamping brands in the age of disruption
Paper図書
Royce YuenRoutledge2021
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Branding (Marketing) -- Asia ...
  • Subject Heading (ID)Branding (Marketing) -- Management Branding (Marketing) -- Asia ...

Contemporary brand management

Contemporary brand management
Paper図書
Johny K. Johansson, Kurt A. CarlsonSagec2015
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Strategic planning
  • Subject Heading (ID)Branding (Marketing) -- Management Strategic planning

The Routledge companion to contemporary brand management : hbk

The Routledge companion to contemporary brand management : hbk
Paper図書
edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles BlanksonRoutledge2016
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Internet marketing Communicat...
  • Subject Heading (ID)Branding (Marketing) -- Management Internet marketing Communicat...

Branding demystified : plans to payoffs : pb

Branding demystified : plans to payoffs : pb
Paper図書
Harsh V. VermaResponse Books2010
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Communication in marketing
  • Subject Heading (ID)Branding (Marketing) -- Management Communication in marketing

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing : pbk

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing : pbk
Paper図書
Jean-Marc LehuKogan Page2008
Other Libraries in Japan
  • Subject HeadingProduct management Product life cycle Branding (Marketing) -- Management
  • Subject Heading (ID)Product management Product life cycle Branding (Marketing) -- Management

The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights

The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights
Paper図書
Adam JollyKogan Page2011
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Trademarks -- Law and legisla...
  • Subject Heading (ID)Branding (Marketing) -- Management Trademarks -- Law and legisla...

Private label : turning the retail brand threat into your biggest opportunity

Private label : turning the retail brand threat into your biggest opportunity
Paper図書
Keith Lincoln & Lars ThomassenKogan Page2008
Other Libraries in Japan
  • Subject HeadingRetail trade Branding (Marketing) -- Management Brand name products -- Manage...
  • Subject Heading (ID)Retail trade Branding (Marketing) -- Management Brand name products -- Manage...

A master class in brand planning : the timeless works of Stephen King Repr. with corrections

A master class in brand planning : the timeless works of Stephen King Repr. with corrections
Paper図書
edited by Judie Lannon, Merry BaskinJohn Wiley & Sons2008, c2007
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management New products Brand name produ...
  • Subject Heading (ID)Branding (Marketing) -- Management New products Brand name produ...

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands : hardback

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands : hardback
Paper図書
Larry Light and Joan KiddonWharton School Pub.c2009
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Brand name products -- Manage...
  • Subject Heading (ID)Branding (Marketing) -- Management Brand name products -- Manage...

Value creation : the power of brand equity

Value creation : the power of brand equity
Paper図書
William Neal, Ron StraussSouth-Western Cengage Learningc2008
Other Libraries in Japan
  • Subject Heading... Brand loyalty Branding (Marketing) -- Management
  • Subject Heading (ID)... Brand loyalty Branding (Marketing) -- Management

A master class in brand planning : the timeless works of Stephen King

A master class in brand planning : the timeless works of Stephen King
Paper図書
edited by Judie Lannon, Merry BaskinJ. Wileyc2007
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management New products Brand name produ...
  • Subject Heading (ID)Branding (Marketing) -- Management New products Brand name produ...

Branding your business : promoting your business, attracting customers and standing out in the market place

Branding your business : promoting your business, attracting customers and standing out in the market place
Paper図書
James HammondKogan Page2008
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) -- Management Consumer behavior Brand name ...
  • Subject Heading (ID)Branding (Marketing) -- Management Consumer behavior Brand name ...
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