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Greener products : the making and marketing of sustainable brands Third edition

Greener products : the making and marketing of sustainable brands Third edition
Paper図書
Al IannuzziCRC Press/Taylor & Francis Group2025<DH411-D40>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingGreen marketing Green products

Green marketing and entrepreneurship

Green marketing and entrepreneurship
Paper図書
Arne NygaardSpringer[2024]<DH231-D50>
National Diet Library
  • Summary, etc...., ranging from green marketing approaches ......ious products. Green Marketing and Entrepr......ver actionable green marketing methodologies that can pav...
  • Contents...Technology and Green Marketing
  • Subject HeadingEntrepreneurship Green marketing New business enterprises S...

Guerrilla marketing goes green : winning strategies to improve your profits and your planet / Jay Conrad Levinson and Shel Horowitz.

Guerrilla marketing goes green : winning strategies to improve your profits and your planet / Jay Conrad Levinson and Shel Horowitz.
Paper図書
Wileyc2010.<DH411-B131>
National Diet Library
  • Summary, etc.... for so-called green marketers, but for any marketer who ...
  • Contents... Introduction: Green marketing is a mandate from nature P...
  • Subject HeadingGreen marketing.

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.

The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.
Paper図書
Greenleaf Publishingc2011.<DH411-B118>
National Diet Library
  • Subject HeadingGreen marketing. Marketing. Duurzaamheid (...

International green marketing and retail companies

International green marketing and retail companies
Paper図書
Nurul Zarirah Nizam, Yasuo Hoshino.Lambert Academic Publishing[2016]<DL654-B31>
National Diet Library
  • Subject Heading...onic book text green marketing Retailing Companies market...

Eco-standards, product labelling and green consumerism (Consumption and public life)

Eco-standards, product labelling and green consumerism (Consumption and public life)
Paper図書
Magnus Boström, Mikael Klintman.Palgrave Macmillan2008.<DH411-B164>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingEco-labeling. Green products. Green marketing.

Green business : an A-to-Z guide (Sage reference series on green society : toward a sustainable future)

Green business : an A-to-Z guide (Sage reference series on green society : toward a sustainable future)
Paper図書
Nevin Cohen, general editor.Sage Publicationsc2011.<D2-B209>
National Diet Library
  • Subject Heading...reen products. Green marketing.

Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity / Anne Elizabeth Moore.

Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity / Anne Elizabeth Moore.
Paper図書
New Press2007.<DH411-B75>
National Diet Library
  • Subject HeadingMarket segmentation. Green marketing. Brand name products.

Sustainable consumer services : business solutions for household markets / Minna Halme ... [et al.].

Sustainable consumer services : business solutions for household markets / Minna Halme ... [et al.].
Paper図書
Earthscan2005.<DH411-B30>
National Diet Library
  • Subject HeadingGreen products. Green marketing.

The future of eco-labelling : making environmental product information systems effective / edited by Frieder Rubik and Paolo Frankl.

The future of eco-labelling : making environmental product information systems effective / edited by Frieder Rubik and Paolo Frankl.
Paper図書
Greenleaf Pub.2005.<DH411-B24>
National Diet Library
  • Subject HeadingEco-labeling. Green marketing.

The green marketing manifesto / John Grant.

The green marketing manifesto / John Grant.
Paper図書
John Wiley & Sonsc2007.<DH411-B95>
National Diet Library
  • Contents...volution ; The green marketing challenge ; Green marketing's five I's ......lution II. The green marketing grid : Over......resh start for green marketing.
  • Subject HeadingGreen marketing. Marketing vert. Développe...

Green persuasion : advertising, voluntarism, and America's public lands (A Smithsonian contribution to knowledge)

Green persuasion : advertising, voluntarism, and America's public lands (A Smithsonian contribution to knowledge)
Paper図書
Jeffrey K. StineSmithsonian Scholarly Press2021<DC951-D2>
National Diet LibraryOther Libraries in Japan
  • Subject Heading...tates--History Green marketing--United States--History

Environment, information and consumer behaviour / edited by Signe Krarup, Clifford S. Russell. (New horizons in environmental economics)

Environment, information and consumer behaviour / edited by Signe Krarup, Clifford S. Russell. (New horizons in environmental economics)
Paper図書
E. Elgarc2005.<DH411-B11>
National Diet Library
  • Subject HeadingEco-labelling. Green marketing. Consumer behavior. Consum...

コトラーのソーシャル・マーケティング : 地球環境を守るために

コトラーのソーシャル・マーケティング : 地球環境を守るために
Paper図書
フィリップ・コトラー, ダグ・マッケンジー=モーア, ナンシー・R.リー, P.ウェスリー・シュルツ 著, 松野弘 監訳ミネルヴァ書房2019.10<DH411-M129>
National Diet LibraryOther Libraries in Japan
  • Authority（Subject Heading/altLabel）Social marketing 環境マーケティング エコマーケティング Green marketing

Green branding : basics, success factors and instruments for sustainable brand and innovation management

Green branding : basics, success factors and instruments for sustainable brand and innovation management
Paper図書
Oliver Errichiello, Arnd ZschiescheSpringerc2022
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) Green marketing
  • Subject Heading (ID)Branding (Marketing) Green marketing

Sustainable marketing : how to drive profits with purpose

Sustainable marketing : how to drive profits with purpose
Paper図書
Michelle Carvill, Gemma Butler and Geraint EvansBloomsbury Business2021
Other Libraries in Japan
  • Subject HeadingGreen marketing Sustainability
  • Subject Heading (ID)Green marketing Sustainability

Greener marketing

Greener marketing
Paper図書
John GrantWiley2020
Other Libraries in Japan
  • Subject HeadingGreen marketing
  • Subject Heading (ID)Green marketing
  • Note (General)First ed. published as: The green marketing manifesto. Wiley, 2007 Inc...

Sustainability marketing : new directions and practices : print

Sustainability marketing : new directions and practices : print
Paper図書
by Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh SyanEmerald2021
Other Libraries in Japan
  • Subject HeadingGreen marketing Marketing vert
  • Subject Heading (ID)Green marketing Marketing vert

Harnessing markets for biodiversity : towards conservation and sustainable use.

Harnessing markets for biodiversity : towards conservation and sustainable use.
Paper図書
Organisation for Economic Co-operation and Developmentc2003.<DH411-B3>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingGreen marketing. Biological diversity -- E...

Inclusive community development through tourism and hospitality practices

Inclusive community development through tourism and hospitality practices
Paper図書
edited by Vipin Nadda...[et al.]IGI Global2023
Other Libraries in Japan
  • Subject HeadingSustainable tourism Community development Sustainable development Green marketing
  • Subject Heading (ID)Sustainable tourism Community development Sustainable development Green marketing
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