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Implications of consumers' brand-related cognitions for their perception of product quality : experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty (Edition Wissenschaft - Apprimus)

Implications of consumers' brand-related cognitions for their perception of product quality : experiences, associations, emotional attachments and their effect on perceived quality, customer satisfaction and loyalty (Edition Wissenschaft - Apprimus)
Paper図書
vorgelegt von Julian Nicolai Clemenz.Apprimus[2012]<DH411-B157>
National Diet Library
  • Subject HeadingMarkenartikel Qualität Verbraucherzufriede...

Kids and branding in a digital world

Kids and branding in a digital world
Paper図書
Barrie Gunter.Manchester University Press[2016]<DH411-B208>
National Diet Library
  • Subject Heading...x Kinder 1.4\x Markenartikel 1.5\x Digitale......ien Kind Marke Markenartikel Werbung Medienpädagogik Ziel...

The road to luxury : the evolution, markets, and strategies of luxury brand management

The road to luxury : the evolution, markets, and strategies of luxury brand management
Paper図書
Ashok Som, Christian Blanckaert.John Wiley & Sons Singapore Pte Ltd[2015]<DH411-B190>
National Diet Library
  • Subject Heading...tik. Luxusgut. Markenartikel. Marketingstrategie.

Brand society : how brands transform management and lifestyle / Martin Kornberger.

Brand society : how brands transform management and lifestyle / Martin Kornberger.
Paper図書
Cambridge University Press2010.<DH411-B99>
National Diet Library
  • Subject Heading...pular culture. Markenartikel. Markenpolitik. Lebensstil.

Memory in advertising : the effect of advertising memory cues on brand evaluations

Memory in advertising : the effect of advertising memory cues on brand evaluations
Microform図書
Keller, Kevin LaneU.M.I.1986
Other Libraries in Japan
  • Subject HeadingWerbung / Markenartikel / Konsumentenverhalten
  • Subject Heading (ID)Werbung / Markenartikel / Konsumentenverhalten

A theory of price promotions

A theory of price promotions
Microform図書
Raju, Jagmohan SinghU.M.I.1988
Other Libraries in Japan
  • Subject HeadingBetriebliche Preispolitik / Rabatt / Markenartikel / Theorie
  • Subject Heading (ID)Betriebliche Preispolitik / Rabatt / Markenartikel / Theorie

Praxis des Produkt- und Marken-Managements : [authorized transl.]

Praxis des Produkt- und Marken-Managements : [authorized transl.]
Paper図書
von George S. Dominguez. Übers. von Eberhard E. ScheuingSauer1974
Other Libraries in Japan
  • Subject HeadingProduktmanagement Markenartikel
  • Subject Heading (ID)Produktmanagement Markenartikel

The relationships between risks perceived at the selective demand level and buying strategies during economically constrained conditions

The relationships between risks perceived at the selective demand level and buying strategies during economically constrained conditions
Microform図書
Dunn, Mark GlennUniversity Microfilms International1982
Other Libraries in Japan
  • Subject HeadingConsumers' preferences Konsumentenverhalten / Markenartikel / Risiko / USA
  • Subject Heading (ID)Consumers' preferences Konsumentenverhalten / Markenartikel / Risiko / USA

Brand switching and market partitioning : an empirical study of brand competition

Brand switching and market partitioning : an empirical study of brand competition
Microform図書
Vanhonacker, Wilfried RobertUniversity Microfilms International1979
Other Libraries in Japan
  • Subject HeadingMarkenartikel. swd Wettbewerb. swd
  • Subject Heading (ID)Markenartikel. swd Wettbewerb. swd

The differential effect of buying task (gift vs. self-use) on the usage of product evaluations in the formation of purchase likelihoods

The differential effect of buying task (gift vs. self-use) on the usage of product evaluations in the formation of purchase likelihoods
Microform図書
Banks, Sharon KendallUniversity Microfilms International1980
Other Libraries in Japan
  • Subject Heading...beschränkung / Markenartikel / Marktforschung / USA
  • Subject Heading (ID)...beschränkung / Markenartikel / Marktforschung / USA

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