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Integrated brand marketing and measuring returns / edited by Philip J. Kitchen.

Integrated brand marketing and measuring returns / edited by Philip J. Kitchen.
Paper図書
Palgrave Macmillan2010.<DH411-B126>
National Diet Library
  • Subject HeadingBranding (Marketing) Communication in marketing. Marketing. Merken (commercie)

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)

Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. (Marketing and consumer psychology series)
Paper図書
Routledgec2010.<DH411-B98>
National Diet Library
  • Subject Heading...Merkartikelen. Merken (commercie)

Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid. (Routledge international studies in business history ; 19)

Trademarks, brands, and competitiveness / edited by Teresa da Silva Lopes and Paul Duguid. (Routledge international studies in business history ; 19)
Paper図書
Routledge2010.<DH411-B100>
National Diet Library
  • Subject Heading...on. Marketing. Merken (commercie)

Strategic brand management : building, measuring, and managing brand equity 4th ed., global ed., Pearson international ed

Strategic brand management : building, measuring, and managing brand equity 4th ed., global ed., Pearson international ed
Paper図書
Kevin Lane KellerPearsonc2013
Other Libraries in Japan
  • Subject Heading... name products Merken (commercie) gtt Merkartikelen. gtt Market...
  • Subject Heading (ID)... name products Merken (commercie) gtt Merkartikelen. gtt Market...

Origination : the geographies of brands and branding : [hbk.] : [pbk.]

Origination : the geographies of brands and branding : [hbk.] : [pbk.]
Paper図書
Andy PikeWiley Blackwell2015
Other Libraries in Japan
  • Subject Heading...geography fast Merken (commercie) gtt Marketing gtt Geografisch...
  • Subject Heading (ID)...geography fast Merken (commercie) gtt Marketing gtt Geografisch...

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