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Driving consumer engagement in social media : influencing electronic word of mouth (Routledge studies in marketing)

Driving consumer engagement in social media : influencing electronic word of mouth (Routledge studies in marketing)
Paper図書
Anna BianchiRoutledge, Tayloe & Grancis Group2021<DH411-D12>
National Diet LibraryOther Libraries in Japan

Analyzing the strategic role of social networking in firm growth and productivity (Advances in e-business research (AEBR) book series) (Premier reference source)

Analyzing the strategic role of social networking in firm growth and productivity (Advances in e-business research (AEBR) book series) (Premier reference source)
Paper図書
Vladlena Benson, Ronald Tuninga, George Saridakis.IGI Global[2017]<DK411-B387>
National Diet Library

Plunkett's games, apps & social media industry almanac 2014 : the only complete guide to the business of games, mobile applications and social media

Plunkett's games, apps & social media industry almanac 2014 : the only complete guide to the business of games, mobile applications and social media
Paper図書
Jack W. Plunkett.Plunkett Research, Ltd.[2013]<D4-B142>
National Diet Library

Culture and economy in the age of social media

Culture and economy in the age of social media
Paper図書
Christian Fuchs.Routledge, Taylor & Francis Group2015.<DK411-B344>
National Diet Library

Social media marketing 2nd edition.

Social media marketing 2nd edition.
Paper図書
Tracy L. Tuten & Michael R. Solomon.Sage[2015]<DH411-B187>
National Diet Library

Social media ROI : managing and measuring social media efforts in your organization

Social media ROI : managing and measuring social media efforts in your organization
Paper図書
Olivier Blanchard.Quec2011.<DH411-B144>
National Diet Library

Uberworked and underpaid : how workers are disrupting the digital economy

Uberworked and underpaid : how workers are disrupting the digital economy
Paper図書
Trebor Scholz.Polity Press2017.<DK411-B361>
National Diet Library

A social strategy : how we profit from social media

A social strategy : how we profit from social media
Paper図書
Mikołaj Jan Piskorski.Princeton University Press[2014]<DH411-B184>
National Diet LibraryOther Libraries in Japan

The influencer industry : the quest for authenticity on social media

The influencer industry : the quest for authenticity on social media
Paper図書
Emily HundPrinceton University Press[2023]<DK411-D93>
National Diet LibraryOther Libraries in Japan

Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.

Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.
Paper図書
Kaplan Pub.c2007.<DH441-B13>
National Diet Library
  • Subject Heading... Social media. Social media -- Economic aspects. Internet -- Social aspects. ...

Building back truth in an age of misinformation

Building back truth in an age of misinformation
Paper図書
Leslie F. Stebbins ; foreword by Ethan ZuckermanRowman & Littlefieldc2023
Other Libraries in Japan
  • Subject HeadingSocial media Social media -- Economic aspects Truthfulness and falsehood Mi...
  • Subject Heading (ID)Social media Social media -- Economic aspects Truthfulness and falsehood Mi...

Research regarding the influence of social media on the quality of services in the sharing economy

Research regarding the influence of social media on the quality of services in the sharing economy
Paper図書
Sonia BudzSpringer Gablerc2023
Other Libraries in Japan
  • Subject Heading...tomer services Social media -- Economic aspects
  • Subject Heading (ID)...tomer services Social media -- Economic aspects

Social media influencers in strategic communication : hbk

Social media influencers in strategic communication : hbk
Paper図書
edited by Nils S. BorchersRoutledge2022
Other Libraries in Japan
  • Subject Heading...tegic planning Social media -- Economic aspects Internet personalities
  • Subject Heading (ID)...tegic planning Social media -- Economic aspects Internet personalities

Consumer voice : the democratization of consumption markets in the digital age

Consumer voice : the democratization of consumption markets in the digital age
Paper図書
S. Umit KucukPalgrave Macmillanc2020
Other Libraries in Japan
  • Subject HeadingConsumer behavior Internet marketing Social media -- Economic aspects
  • Subject Heading (ID)Consumer behavior Internet marketing Social media -- Economic aspects

Upgrade culture and technological change : the business of the future : hbk

Upgrade culture and technological change : the business of the future : hbk
Paper図書
Adam Richard RottinghausRoutledge2022
Other Libraries in Japan
  • Subject Heading...al innovations Social media -- Economic aspects
  • Subject Heading (ID)...al innovations Social media -- Economic aspects

Social media marketing : emerging concepts and applications

Social media marketing : emerging concepts and applications
Paper図書
Githa Heggde, G. Shainesh, editorsPalgrave Macmillanc2018
Other Libraries in Japan
  • Subject HeadingInternet marketing Relationship marketing Social media -- Economic aspects
  • Subject Heading (ID)Internet marketing Relationship marketing Social media -- Economic aspects

Consumer behaviour and social network sites : the impact of negative word of mouth

Consumer behaviour and social network sites : the impact of negative word of mouth
Paper図書
Sarah ZaraketRoutledge2021
Other Libraries in Japan
  • Subject HeadingConsumer behavior Social media -- Economic aspects Online social networks -- Eco...
  • Subject Heading (ID)Consumer behavior Social media -- Economic aspects Online social networks -- Eco...

Branded interactions : marketing through design in the digital age Rev. and updated ed. / Marco Spies & Katja Wenger

Branded interactions : marketing through design in the digital age Rev. and updated ed. / Marco Spies & Katja Wenger
Paper図書
Thames & Hudson2020
Other Libraries in Japan
  • Subject Heading...ng (Marketing) Social media -- Economic aspects User interface......marketing fast Social media -- Economic aspects fast
  • Subject Heading (ID)...ng (Marketing) Social media -- Economic aspects User interface......marketing fast Social media -- Economic aspects fast

Selling social media : the political economy of social networking : hb

Selling social media : the political economy of social networking : hb
Paper図書
Daniel FaltesekBloomsbury Academic2018
Other Libraries in Japan
  • Subject Heading...itical aspects Social media -- Economic aspects Social media -- Economic aspects. fast (OCoLC)fst01767769 Soci...
  • Subject Heading (ID)...itical aspects Social media -- Economic aspects Social media -- Economic aspects. fast (OCoLC)fst01767769 Soci...

Strategic communication, social media and democracy : the challenge of the digital naturals : hbk

Strategic communication, social media and democracy : the challenge of the digital naturals : hbk
Paper図書
edited by W. Timothy Coombs ... [et al.]Routledge2016
Other Libraries in Japan
  • Subject HeadingSocial media -- Economic aspects Public relations Organization...
  • Subject Heading (ID)Social media -- Economic aspects Public relations Organization...
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