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Driving consumer engagement in social media : influencing electronic word of mouth (Routledge studies in marketing)

Driving consumer engagement in social media : influencing electronic word of mouth (Routledge studies in marketing)
Paper図書
Anna BianchiRoutledge, Tayloe & Grancis Group2021<DH411-D12>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingViral marketing Customer relations Social media--Economic aspects

Analyzing the strategic role of social networking in firm growth and productivity (Advances in e-business research (AEBR) book series) (Premier reference source)

Analyzing the strategic role of social networking in firm growth and productivity (Advances in e-business research (AEBR) book series) (Premier reference source)
Paper図書
Vladlena Benson, Ronald Tuninga, George Saridakis.IGI Global[2017]<DK411-B387>
National Diet Library
  • Subject HeadingInformation technology--Economic aspects. Social media--Economic aspects.

Plunkett's games, apps & social media industry almanac 2014 : the only complete guide to the business of games, mobile applications and social media

Plunkett's games, apps & social media industry almanac 2014 : the only complete guide to the business of games, mobile applications and social media
Paper図書
Jack W. Plunkett.Plunkett Research, Ltd.[2013]<D4-B142>
National Diet Library
  • Subject HeadingVideo games industry. Social media--Economic aspects.

Social media marketing 2nd edition.

Social media marketing 2nd edition.
Paper図書
Tracy L. Tuten & Michael R. Solomon.Sage[2015]<DH411-B187>
National Diet Library
  • Subject HeadingSocial media--Economic aspects. Online social networks--Econ...

Culture and economy in the age of social media

Culture and economy in the age of social media
Paper図書
Christian Fuchs.Routledge, Taylor & Francis Group2015.<DK411-B344>
National Diet Library
  • Subject HeadingSocial media--Economic aspects. Online social networks. SOCI...

Social media ROI : managing and measuring social media efforts in your organization

Social media ROI : managing and measuring social media efforts in your organization
Paper図書
Olivier Blanchard.Quec2011.<DH411-B144>
National Diet Library
  • Subject HeadingSocial media--Economic aspects. Internet marketing.

Uberworked and underpaid : how workers are disrupting the digital economy

Uberworked and underpaid : how workers are disrupting the digital economy
Paper図書
Trebor Scholz.Polity Press2017.<DK411-B361>
National Diet Library
  • Subject Heading...ocial aspects. Social media--Economic aspects. Labor. Electronic commerce--...

A social strategy : how we profit from social media

A social strategy : how we profit from social media
Paper図書
Mikołaj Jan Piskorski.Princeton University Press[2014]<DH411-B184>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingInternet marketing. Social media--Economic aspects. Online social networks--Econ...

Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.

Citizen marketers : when people are the message / Ben McConnell, Jackie Huba.
Paper図書
Kaplan Pub.c2007.<DH441-B13>
National Diet Library

Building back truth in an age of misinformation

Building back truth in an age of misinformation
Paper図書
Leslie F. Stebbins ; foreword by Ethan ZuckermanRowman & Littlefieldc2023
Other Libraries in Japan

Research regarding the influence of social media on the quality of services in the sharing economy

Research regarding the influence of social media on the quality of services in the sharing economy
Paper図書
Sonia BudzSpringer Gablerc2023
Other Libraries in Japan

The influencer industry : the quest for authenticity on social media

The influencer industry : the quest for authenticity on social media
Paper図書
Emily HundPrinceton University Pressc2023
Other Libraries in Japan

Social media influencers in strategic communication : hbk

Social media influencers in strategic communication : hbk
Paper図書
edited by Nils S. BorchersRoutledge2022
Other Libraries in Japan

Consumer voice : the democratization of consumption markets in the digital age

Consumer voice : the democratization of consumption markets in the digital age
Paper図書
S. Umit KucukPalgrave Macmillanc2020
Other Libraries in Japan

Upgrade culture and technological change : the business of the future : hbk

Upgrade culture and technological change : the business of the future : hbk
Paper図書
Adam Richard RottinghausRoutledge2022
Other Libraries in Japan

Social media marketing : emerging concepts and applications

Social media marketing : emerging concepts and applications
Paper図書
Githa Heggde, G. Shainesh, editorsPalgrave Macmillanc2018
Other Libraries in Japan

Consumer behaviour and social network sites : the impact of negative word of mouth

Consumer behaviour and social network sites : the impact of negative word of mouth
Paper図書
Sarah ZaraketRoutledge2021
Other Libraries in Japan

Branded interactions : marketing through design in the digital age Rev. and updated ed. / Marco Spies & Katja Wenger

Branded interactions : marketing through design in the digital age Rev. and updated ed. / Marco Spies & Katja Wenger
Paper図書
Thames & Hudson2020
Other Libraries in Japan

Selling social media : the political economy of social networking : hb

Selling social media : the political economy of social networking : hb
Paper図書
Daniel FaltesekBloomsbury Academic2018
Other Libraries in Japan

Strategic communication, social media and democracy : the challenge of the digital naturals : hbk

Strategic communication, social media and democracy : the challenge of the digital naturals : hbk
Paper図書
edited by W. Timothy Coombs ... [et al.]Routledge2016
Other Libraries in Japan
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