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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Paperback ed.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Paperback ed.
Paper図書
Kogan Page2005.<DH411-B38>
National Diet Library
  • Subject HeadingBrand name products -- Marketing. Brand loyalty. Brand choice.

Handbook of research on identity theory in marketing :pbk

Handbook of research on identity theory in marketing :pbk
Paper図書
edited by Americus Reed II, Mark ForehandEdward Elgar2021
Other Libraries in Japan
  • Subject HeadingMarketing -- Psychological aspects Brand loyalty Identity (Psychology)
  • Subject Heading (ID)Marketing -- Psychological aspects Brand loyalty Identity (Psychology)

Managing organizational crisis and brand trauma

Managing organizational crisis and brand trauma
Paper図書
Dennis W. TafoyaPalgrave Macmillanc2018
Other Libraries in Japan
  • Subject HeadingBrand loyalty Consumer satisfaction Reputat...
  • Subject Heading (ID)Brand loyalty Consumer satisfaction Reputat...

Handbook of research on the impact of fandom in society and consumerism

Handbook of research on the impact of fandom in society and consumerism
Paper図書
Cheng Lu WangIGI Globalc2020
Other Libraries in Japan
  • Subject HeadingConsumer behavior Fans (Persons) Subculture -- Economic aspects Brand loyalty
  • Subject Heading (ID)Consumer behavior Fans (Persons) Subculture -- Economic aspects Brand loyalty

Winning strategies for food and drink brand loyalty : effective consumer engagement, communication and innovation / by Michelle Blake.

Winning strategies for food and drink brand loyalty : effective consumer engagement, communication and innovation / by Michelle Blake.
Paper図書
Business Insights Ltd.c2006.<DL681-B12>
National Diet Library
  • ContentsDefining brand loyalty Measuring loyalty Challenges ...
  • Subject HeadingBrand loyalty. Advertising -- Brand name pr...

Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi / Philipp G. Rosengarten and Christoph B. Stuermer.

Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi / Philipp G. Rosengarten and Christoph B. Stuermer.
Paper図書
Palgrave Macmillan2006.<DL438-B40>
National Diet Library
  • Subject Heading...ts -- Germany. Brand loyalty -- Germany.

Brand valuation : pbk

Brand valuation : pbk
Paper図書
Luc Paugam ... [et al.]Routledge2018, c2016
Other Libraries in Japan
  • Subject Heading...y -- Valuation Brand loyalty Branding (Marketing)
  • Subject Heading (ID)...y -- Valuation Brand loyalty Branding (Marketing)

Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants

Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Paper図書
Alexander Fraß ; with prefaces by Klaus-Peter Schoeneberg, José Albors GarrigósSpringer Gablerc2016
Other Libraries in Japan
  • Subject HeadingBrand loyalty Consumer satisfaction Adverti...
  • Subject Heading (ID)Brand loyalty Consumer satisfaction Adverti...

Strong brands strong relationships : pbk

Strong brands strong relationships : pbk
Paper図書
edited by Susan Fournier, Michael Breazeale and Jill AveryRoutledge2015
Other Libraries in Japan
  • Subject HeadingBrand name products Brand loyalty Branding (Marketing) Consumer...
  • Subject Heading (ID)Brand name products Brand loyalty Branding (Marketing) Consumer...

Brand valuation

Brand valuation
Paper図書
Luc Paugam, Paul André, Henri Philippe, and Roula HarfoucheRoutledge, Taylor & Francis Group2016
Other Libraries in Japan
  • Subject Heading...y -- Valuation Brand loyalty Branding (Marketing)
  • Subject Heading (ID)...y -- Valuation Brand loyalty Branding (Marketing)

Internal brand management in an international context

Internal brand management in an international context
Paper図書
Christina Ravens ; foreword by Manfred KirchgeorgSpringer Gablerc2014
Other Libraries in Japan
  • Subject HeadingProduct management Brand loyalty Employee loyalty Internationa...
  • Subject Heading (ID)Product management Brand loyalty Employee loyalty Internationa...

Brand failures : the truth about the 100 biggest branding mistakes of all time : pbk 2nd ed

Brand failures : the truth about the 100 biggest branding mistakes of all time : pbk 2nd ed
Paper図書
Matt HaigKogan Page2011
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) Brand loyalty Brand choice
  • Subject Heading (ID)Branding (Marketing) Brand loyalty Brand choice

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Paper図書
Sandra Meister ; foreword by Claudia Fantapié AltobelliSpringer Gablerc2012
Other Libraries in Japan
  • Subject HeadingBrand loyalty Relationship marketing Nondur...
  • Subject Heading (ID)Brand loyalty Relationship marketing Nondur...

Digital engagement : internet marketing that captures customers and builds intense brand loyalty

Digital engagement : internet marketing that captures customers and builds intense brand loyalty
Paper図書
Leland Harden and Bob HeymanAmerican Management Associationc2009
Other Libraries in Japan
  • Subject HeadingInternet marketing Brand loyalty
  • Subject Heading (ID)Internet marketing Brand loyalty

Brand thinking and other noble pursuits : [pbk.]

Brand thinking and other noble pursuits : [pbk.]
Paper図書
Debbie Millman ; foreword by Rob WalkerAllworth Pressc2013
Other Libraries in Japan
  • Subject Heading...s Brand choice Brand loyalty Product management
  • Subject Heading (ID)...s Brand choice Brand loyalty Product management

Sponsored search auctions : research opportunities in marketing

Sponsored search auctions : research opportunities in marketing
Paper図書
Song Yao, Carl F. Melanow Publishersc2009
Other Libraries in Japan
  • Subject HeadingBrand loyalty Consumer behavior -- Psycholo...
  • Subject Heading (ID)Brand loyalty Consumer behavior -- Psycholo...

Brand attachment : constructs, consequences, and causes

Brand attachment : constructs, consequences, and causes
Paper図書
C. Whan Park, Deborah J. MacInnis, Joseph Priesternow Publishersc2008
Other Libraries in Japan
  • Subject HeadingBrand loyalty Consumer behavior -- Psycholo...
  • Subject Heading (ID)Brand loyalty Consumer behavior -- Psycholo...

The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?

The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?
Paper図書
Priya Raghubir, Tyzoon T. Tyebjee, Ying-Ching Linnow Publishersc2009
Other Libraries in Japan
  • Subject HeadingCommercial products -- Testing Brand loyalty Consumer behavior -- Psycholo...
  • Subject Heading (ID)Commercial products -- Testing Brand loyalty Consumer behavior -- Psycholo...

Customer loyalty : a guide for time travelers : cloth

Customer loyalty : a guide for time travelers : cloth
Paper図書
Sionade Robinson and Lyn EtheringtonPalgrave Macmillan2006
Other Libraries in Japan
  • Subject HeadingCustomer relations Brand loyalty Service industries
  • Subject Heading (ID)Customer relations Brand loyalty Service industries

Brand Loyalty and Generic Competition

Brand Loyalty and Generic Competition
Digital文書・図像類
WAN, Jiangyun(Yunyun)Institute of Innovation Research, Hitotsubashi University2016-01
Available onlineOther Libraries in Japan
  • Subject Headingbrand loyalty authorized generics generic e...
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