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Estimating dynamic effects of market communications expenditures

Estimating dynamic effects of market communications expenditures
Paper図書
by David B. Montgomery and Alvin J. SilkMarketing Science Institute1971
Other Libraries in Japan

Technical report

Technical report
Paper図書
Marketing Science InstituteMarketing Science Institute
Other Libraries in Japan
  • Related Material...sumer products Estimating dynamic effects of market communications expenditures A note on the Spaeth-Guthery ...

Research program

Research program
Paper図書
Marketing Science InstituteMarketing Science Institute
Other Libraries in Japan
  • Related Material...sumer products Estimating dynamic effects of market communications expenditures A note on the Spaeth-Guthery ...

Report

Report
Paper図書
Marketing Science InstituteMarketing Science Institute
Other Libraries in Japan
  • Related Material...f satisfaction Estimating dynamic effects of market communications expenditures Managing hybrid marketing cha...

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