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Services marketing : integrating customer focus across the firm Sixth edition.
Services marketing : integrating customer focus across the firm Sixth edition.
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner, Dwayne D. Gremler.
McGraw-Hill Irwin
[2013]
<DH411-B155>
国立国会図書館
Services marketing : integrating customer focus across the firm 8th ed., international student ed
Services marketing : integrating customer focus across the firm 8th ed., international student ed
紙
図書
Valarie A. Zeithaml
... [et al.]
McGraw Hill
c2024
全国の図書館
Services marketing : integrating customer focus across the firm : hardback : international ed 7th ed
Services marketing : integrating customer focus across the firm : hardback : international ed 7th ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner, Dwayne D. Gremler
McGraw-Hill Education
c2018
全国の図書館
Profiting from services and solutions : what product-centric firms need to know : pbk
Profiting from services and solutions : what product-centric firms need to know : pbk
紙
図書
Valarie A. Zeithaml
... [et al.]
Business Expert Press
2014
全国の図書館
Services marketing : integrating customer focus across the firm 6th ed
Services marketing : integrating customer focus across the firm 6th ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner, Dwayne D. Gremler
McGraw-Hill
2013
全国の図書館
Services marketing : integrating customer focus across the firm 6th ed
Services marketing : integrating customer focus across the firm 6th ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner, Dwayne D. Gremler
McGraw-Hill/Irwin
c2013
全国の図書館
Delivering quality service : balancing customer perceptions and expectations [: pbk]
Delivering quality service : balancing customer perceptions and expectations [: pbk]
紙
図書
Valarie A. Zeithaml
, A. Parasuraman, Leonard L. Berry
Free Press
[2010], c1990
全国の図書館
Services marketing : integrating customer focus across the firm 5th ed
Services marketing : integrating customer focus across the firm 5th ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner, Dwayne D. Gremler
McGraw-Hill/Irwin
2009
全国の図書館
Services marketing : integrating customer focus across the firm 4th ed
Services marketing : integrating customer focus across the firm 4th ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner, Dwayne D. Gremler
McGraw-Hill/Irwin
c2006
全国の図書館
Services marketing : integrating customer focus across the firm 4th ed
Services marketing : integrating customer focus across the firm 4th ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner, Dwayne D. Gremler
McGraw-Hill
2006
全国の図書館
The price-quality-value relationship
The price-quality-value relationship
紙
図書
volume editors, Dhruv Grewal, Anne L. Roggeveen ; contributors, Akshay R. Rao, Joel E. Urbany,
Valarie A. Zeithaml
Sage
2011
全国の図書館
Services marketing : integrating customer focus across the firm : international ed. 3rd ed
Services marketing : integrating customer focus across the firm : international ed. 3rd ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner
McGraw-Hill/Irwin
c2003
全国の図書館
Services marketing : integrating customer focus across the firm : pbk 3rd, international ed
Services marketing : integrating customer focus across the firm : pbk 3rd, international ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner
McGraw-Hill/Irwin
c2003
全国の図書館
Services marketing : integrating customer focus across the firm International ed. 2nd ed
Services marketing : integrating customer focus across the firm International ed. 2nd ed
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner
Irwin/McGraw-Hill
c2000
全国の図書館
Driving customer equity : linking customer lifetime value to strategic marketing decisions
Driving customer equity : linking customer lifetime value to strategic marketing decisions
紙
図書
Roland T. Rust, Katherine N. Lemon, and
Valarie A. Zeithaml
Marketing Science Institute
c2001
全国の図書館
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Driving customer equity : how customer lifetime value is reshaping corporate strategy
紙
図書
Roland T. Rust,
Valarie A. Zeithaml
, Katherine N. Lemon
Free Press
2000
全国の図書館
A conceptual framework for understanding e-service quality : implications for future research and managerial practice
A conceptual framework for understanding e-service quality : implications for future research and managerial practice
紙
図書
Valarie A. Zeithaml
, A. Parasuraman, and Arvind Malhotra
Marketing Science Institute
2000
全国の図書館
Services marketing
Services marketing
紙
図書
Valarie A. Zeithaml
, Mary Jo Bitner
McGraw Hill
1996
全国の図書館
Price and brand name as indicators of quality dimensions
Price and brand name as indicators of quality dimensions
紙
図書
Merrie Brucks,
Valarie A. Zeithaml
Marketing Science Institute
c1991
全国の図書館
Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper
Moving forward in service quality research : measuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intensions link : working paper
紙
図書
A. Parasuraman,
Valarie A. Zeithaml
and Leonard L. Berry
Marketing Science Institute
c1994
全国の図書館
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