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The road to luxury : the new frontiers in luxury brand management Second edition

The road to luxury : the new frontiers in luxury brand management Second edition
Paper図書
Ashok Som, Christian BlanckaertJohn Wiley & Sons Singapore Pte. Ltd.[2021]<DH411-D18>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingLuxuries--Marketing Luxury goods i......s--Management. Luxuries--Marketing. Luxury goods industry.

The luxury strategy : break the rules of marketing to build luxury brands Second edition.

The luxury strategy : break the rules of marketing to build luxury brands Second edition.
Paper図書
Jean-Noël Kapferer and Vincent Bastien.Kogan Page2012.<DH411-B165>
National Diet Library
  • Subject HeadingLuxuries--Marketing. Luxury goods industry. Produ...

The road to luxury : the evolution, markets, and strategies of luxury brand management

The road to luxury : the evolution, markets, and strategies of luxury brand management
Paper図書
Ashok Som, Christian Blanckaert.John Wiley & Sons Singapore Pte Ltd[2015]<DH411-B190>
National Diet Library
  • Subject HeadingLuxuries--Marketing. Luxury goods industry. Brand...

Marketing luxury services : concepts, strategy, and practice

Marketing luxury services : concepts, strategy, and practice
Paper図書
Miguel Angelo HemzoPalgrave Macmillanc2023
Other Libraries in Japan

Fashion & luxury marketing

Fashion & luxury marketing
Paper図書
Michael R. Solomon and Mona MradSAGEc2022
Other Libraries in Japan

Digital transformation for fashion and luxury brands : theory and practice

Digital transformation for fashion and luxury brands : theory and practice
Paper図書
Wilson Ozuem, Silvia Ranfagni, Michelle Willis, editorsPalgrave Macmillanc2024
Other Libraries in Japan

Fashion & luxury marketing : pbk

Fashion & luxury marketing : pbk
Paper図書
Michael R. Solomon and Mona MradSagec2022
Other Libraries in Japan

Storytelling in luxury fashion : brands, visual cultures, and technologies : hbk

Storytelling in luxury fashion : brands, visual cultures, and technologies : hbk
Paper図書
edited by Amanda SikarskieRoutledge2021
Other Libraries in Japan

Luxury and fashion marketing : the global perspective : hbk

Luxury and fashion marketing : the global perspective : hbk
Paper図書
Satyendra SinghRoutledge2021
Other Libraries in Japan

Rethinking luxury fashion : the role of cultural intelligence in creative strategy

Rethinking luxury fashion : the role of cultural intelligence in creative strategy
Paper図書
Thomaï SerdariPalgrave Macmillanc2020
Other Libraries in Japan

Luxury brand management in digital and sustainable times : hardcover 4th ed

Luxury brand management in digital and sustainable times : hardcover 4th ed
Paper図書
Michel Chevalier, Gérald MazzalovoWiley2021
Other Libraries in Japan

International luxury brand strategy : hbk

International luxury brand strategy : hbk
Paper図書
Pierre Xiao LuRoutledge2022
Other Libraries in Japan

The Emerald handbook of luxury management for hospitality and tourism hbk.

The Emerald handbook of luxury management for hospitality and tourism hbk.
Paper図書
edited by Anupama S. Kotur, Saurabh DixitEmerald Publishing2022
Other Libraries in Japan

Luxury fashion and media communication : between the material and immaterial : hb

Luxury fashion and media communication : between the material and immaterial : hb
Paper図書
edited by Paula von Wachenfeldt and Magdalena Petersson McIntyreBloomsbury Visual Arts2024
Other Libraries in Japan

Digitalization in the luxury fashion industry : strategic branding for millennial consumers : [hardback]

Digitalization in the luxury fashion industry : strategic branding for millennial consumers : [hardback]
Paper図書
Anna CabigiosuPalgrave Macmillanc2020
Other Libraries in Japan

Digital luxury : transforming brands & consumer experiences : [hardcover] : pbk

Digital luxury : transforming brands & consumer experiences : [hardcover] : pbk
Paper図書
Wided BatatSage2019
Other Libraries in Japan

The management of luxury : an international guide : pbk. 2nd ed

The management of luxury : an international guide : pbk. 2nd ed
Paper図書
edited by Benjamin Berghaus, Günter Müller-Stewens and Sven ReineckeKogan Page2018
Other Libraries in Japan

Research handbook on luxury branding : cased

Research handbook on luxury branding : cased
Paper図書
edited by Felicitas Morhart, Keith Wilcox, Sandor CzellarE. Elgarc2020
Other Libraries in Japan

Global marketing strategies for the promotion of luxury goods : hardcover

Global marketing strategies for the promotion of luxury goods : hardcover
Paper図書
Fabrizio Mosca, Rosalia GalloBusiness Science Referencec2016
Other Libraries in Japan

The management of luxury : a practitioner's handbook : hardback

The management of luxury : a practitioner's handbook : hardback
Paper図書
Benjamin Berghaus, Günter Müller-Stewens and Sven ReineckeKogan Page2014
Other Libraries in Japan
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