Jump to main content

yr 〜
yr

Search results 89

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.
Paper図書
M.E. Sharpec2009.<DH441-B31>
National Diet Library
  • Subject HeadingRelationship marketing. Brand choice. Branding (Marketing) Custome...

Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. (Routledge contemporary China series ; 60)

Consumer-citizens of China : the role of foreign brands in the imagined future China / Kelly Tian and Lily Dong. (Routledge contemporary China series ; 60)
Paper図書
Routledge2011.<DC157-B113>
National Diet Library
  • Subject Heading...-- Psychology. Brand choice -- China -- Psychological asp...

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Paperback ed.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. Paperback ed.
Paper図書
Kogan Page2005.<DH411-B38>
National Diet Library
  • Subject HeadingBrand name products -- Marketing. Brand loyalty. Brand choice.

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain : hbk

The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain : hbk
Paper図書
Anne-Sophie Bayle-Tourtoulou and Michel BadocRoutledge2020
Other Libraries in Japan
  • Subject HeadingNeuromarketing Consumers' preferences Decision making Brand choice
  • Subject Heading (ID)Neuromarketing Consumers' preferences Decision making Brand choice

Targeting the healthy consumer : fast growth markets and future trends / by David Kemsley.

Targeting the healthy consumer : fast growth markets and future trends / by David Kemsley.
Paper図書
Business Insights Ltd.c2006.<DL698-B3>
National Diet Library
  • Subject Heading...enience foods. Brand choice. Consumers preferences.

Brand fans : lessons from the world's greatest sporting brands : hbk

Brand fans : lessons from the world's greatest sporting brands : hbk
Paper図書
Aaron C.T. Smith, Constantino Stavros, Kate WestbergPalgrave Macmillanc2017
Other Libraries in Japan
  • Subject HeadingBrand choice Sports -- Marketing
  • Subject Heading (ID)Brand choice Sports -- Marketing

The future of snacks : category convergence, NPD and key trends driving growth opportunities in snacks / by Zak Meziane.

The future of snacks : category convergence, NPD and key trends driving growth opportunities in snacks / by Zak Meziane.
Paper図書
Business Insights Ltd.c2006.<DL698-B4>
National Diet Library
  • Subject Heading...Natural foods. Brand choices. Consumers preferences. Cons...

Brand protection in the online world : a comprehensive guide : pbk

Brand protection in the online world : a comprehensive guide : pbk
Paper図書
David N. BarnettKogan Page2017
Other Libraries in Japan
  • Subject Heading...nd legislation Brand choice Trademark infringement
  • Subject Heading (ID)...nd legislation Brand choice Trademark infringement

Hierarchy of Consumer Demand and Industrial Development in China and India: A Comparison of Automobile Consumption in Shandong and Tamil Nadu

Hierarchy of Consumer Demand and Industrial Development in China and India: A Comparison of Automobile Consumption in Shandong and Tamil Nadu
Digital文書・図像類
Ohara,Moriki, Pulikkamath,AshrafInstitute of Developing Economies　(IDE-JETRO)2024-02IDE Discussion Paper923
Other Libraries in Japan
  • Subject Heading...ocial Mobility Brand Choice India China Consumption Autom...

Brand failures : the truth about the 100 biggest branding mistakes of all time : pbk 2nd ed

Brand failures : the truth about the 100 biggest branding mistakes of all time : pbk 2nd ed
Paper図書
Matt HaigKogan Page2011
Other Libraries in Japan
  • Subject HeadingBranding (Marketing) Brand loyalty Brand choice
  • Subject Heading (ID)Branding (Marketing) Brand loyalty Brand choice

Pioneer brand advantage in Japan and the United States / Frank Alpert ... [et al.]. (Report ; no. 96-101)

Pioneer brand advantage in Japan and the United States / Frank Alpert ... [et al.]. (Report ; no. 96-101)
Paper図書
Marketing Science Institutec1996.<DH413-B21>
National Diet Library
  • Subject Heading... -- Marketing. Brand choice -- Japan. Brand choice -- United States.

Brand thinking and other noble pursuits : [pbk.]

Brand thinking and other noble pursuits : [pbk.]
Paper図書
Debbie Millman ; foreword by Rob WalkerAllworth Pressc2013
Other Libraries in Japan
  • Subject Heading... -- Interviews Brand choice Brand loyalty Product managem...
  • Subject Heading (ID)... -- Interviews Brand choice Brand loyalty Product managem...

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera. (Report ; no. 01-113)

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions / Jennifer Lynn Aaker, Verónica Benet-Martínez, and Jordi Garolera. (Report ; no. 01-113)
Paper図書
Marketing Science Institute2001.<DH413-B20>
National Diet Library
  • Subject HeadingBrand choice. Brand name products. Consume...

Handbook of brand relationships

Handbook of brand relationships
Paper図書
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editorsM.E. Sharpec2009
Other Libraries in Japan
  • Subject HeadingRelationship marketing Brand choice Branding (Marketing) Customer...
  • Subject Heading (ID)Relationship marketing Brand choice Branding (Marketing) Customer...

The persuasion industries : the making of modern Britain 1st ed

The persuasion industries : the making of modern Britain 1st ed
Paper図書
Steven McKevittOxford University Press2018
Other Libraries in Japan
  • Subject HeadingConsumer behavior Brand choice -- Social aspects
  • Subject Heading (ID)Consumer behavior Brand choice -- Social aspects

Beating low cost competition : how premium brands can respond to cut-price rivals

Beating low cost competition : how premium brands can respond to cut-price rivals
Paper図書
Adrian RyansJohn Wiley & Sonsc2009
Other Libraries in Japan
  • Subject HeadingProduct management Price cutting Brand choice Brand name products Marketing
  • Subject Heading (ID)Product management Price cutting Brand choice Brand name products Marketing

Interpretations of luxury : exploring the consumer perspective

Interpretations of luxury : exploring the consumer perspective
Paper図書
Linda Lisa Maria TurunenPalgrave Macmillanc2018
Other Libraries in Japan
  • Subject HeadingLuxuries Brand choice -- Social aspects Brand name ...
  • Subject Heading (ID)Luxuries Brand choice -- Social aspects Brand name ...

The new luxury : defining the aspirational in the age of hype

The new luxury : defining the aspirational in the age of hype
Paper図書
Highsnobiety ; [edited by Jian DeLeon for Highsnobiety, Robert Klanten for Gestalten]Gestalten2019
Other Libraries in Japan
  • Subject Heading...s -- Marketing Brand choice 2000-2099 fast Clothing trade...
  • Subject Heading (ID)...s -- Marketing Brand choice 2000-2099 fast Clothing trade...

Brand hijack : marketing without marketing : pbk

Brand hijack : marketing without marketing : pbk
Paper図書
Alex WipperfürthPortfolio2006, c2005
Other Libraries in Japan
  • Subject HeadingBrand name products -- Marketing Consumer behavior Brand choice Brand loyalty
  • Subject Heading (ID)Brand name products -- Marketing Consumer behavior Brand choice Brand loyalty

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes : hardback

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes : hardback
Paper図書
Randolph J. Trappey III and Arch G. WoodsidePalgrave Macmillan2005
Other Libraries in Japan
  • Subject HeadingBrand choice Consumers' preferences Cognit...
  • Subject Heading (ID)Brand choice Consumers' preferences Cognit...
RSS