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Re-platforming the airline business : to meet travelers' total mobility needs

Re-platforming the airline business : to meet travelers' total mobility needs
Paper図書
Nawal K. Taneja.Routledge, Taylor & Francis Group2019.<DK221-D1>
National Diet Library
  • Subject HeadingAirlines--Management. Relationship marketing. Customer relations.

Handbook of the sharing economy

Handbook of the sharing economy
Paper図書
edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi.Edward Elgar Publishing[2019]<DH475-B80>
National Diet Library
  • Subject HeadingCooperation. Consumption (Economics) Economics--Sociological aspects. Relationship marketing.

The 4A's of marketing : creating value for customers, companies and society

The 4A's of marketing : creating value for customers, companies and society
Paper図書
Jagdish N. Sheth, Rajendra S. Sisodia.Routledge2012.<DH441-B47>
National Diet Library
  • Subject HeadingRelationship marketing. Customer relations--Managemen...

Consumer-brand relationships : theory and practice

Consumer-brand relationships : theory and practice
Paper図書
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.Routledge2012.<DH441-B56>
National Diet Library

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
Paper図書
Philip Kotler, David Hessekiel & Nancy R. Lee.John Wiley & Sons, Inc.[2012]<DH411-B166>
National Diet Library
  • Subject HeadingMarketing--Social aspects. Social responsibility of business. Relationship marketing.

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.
Paper図書
M.E. Sharpec2009.<DH441-B31>
National Diet Library
  • Subject HeadingRelationship marketing. Brand choice. Branding (Marke...

Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert. 1st ed. (Advances in business marketing and purchasing ; v. 14)

Creating and managing superior customer value / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert. 1st ed. (Advances in business marketing and purchasing ; v. 14)
Paper図書
Emerald JAI2008.<DH441-B30>
National Diet Library
  • Subject HeadingCustomer relations -- Management. Relationship marketing.

Relationship marketing / edited by John Egan and Michael J. Harker. (Sage library in business & management)

Relationship marketing / edited by John Egan and Michael J. Harker. (Sage library in business & management)
Paper図書
SAGE2005.<DH441-B5>
National Diet Library
  • Contents... the future of relationship marketing.
  • Subject HeadingRelationship marketing.

Relationship marketing in franchising and retailing : hbk

Relationship marketing in franchising and retailing : hbk
Paper図書
edited by Park Thaichon, Lorelle Frazer and Scott WeavenRoutledge2023
Other Libraries in Japan

Connecting with consumers through effective personalization and programmatic advertising : hardcover

Connecting with consumers through effective personalization and programmatic advertising : hardcover
Paper図書
Jorge Remondes, Paulo Madeira, Carlos AlvesIGI Glovalc2024
Other Libraries in Japan

The power of value selling : the gold standard to drive revenue and create customers for life : cloth

The power of value selling : the gold standard to drive revenue and create customers for life : cloth
Paper図書
Julie ThomasWileyc2023
Other Libraries in Japan

Connecting with consumers through effective personalization and programmatic advertising : pbk

Connecting with consumers through effective personalization and programmatic advertising : pbk
Paper図書
[edited by] Jorge Remondes, Paulo Madeira, Carlos AlvesIGI Glovalc2024
Other Libraries in Japan

アンバサダーマーケティング : 顧客はブランドビジネスのパートナー : ファンの声が見えるSNS時代に実践したい 入門編 (SHOEISHA DIGITAL FIRST)

アンバサダーマーケティング : 顧客はブランドビジネスのパートナー : ファンの声が見えるSNS時代に実践したい 入門編 (SHOEISHA DIGITAL FIRST)
Paper図書
出口潤 著翔泳社2022.3<DH411-M454>
National Diet LibraryOther Libraries in Japan

B2B customer engagement strategy : an introduction to managing customer experience : [pbk.]

B2B customer engagement strategy : an introduction to managing customer experience : [pbk.]
Paper図書
Daniel D. PriorPalgrave Macmillanc2023
Other Libraries in Japan

Contemporary selling : building relationships, creating value : pbk 6th ed

Contemporary selling : building relationships, creating value : pbk 6th ed
Paper図書
Mark W. Johnston, Greg W. MarshallRoutledge2022
Other Libraries in Japan

Transforming relationship marketing : strategies and business models in the digital age hbk.

Transforming relationship marketing : strategies and business models in the digital age hbk.
Paper図書
edited by Park Thaichon and Vanessa RattenRoutledge2020
Other Libraries in Japan

Handbook of CRM : achieving excellence in customer management / Adrian Payne.

Handbook of CRM : achieving excellence in customer management / Adrian Payne.
Paper図書
Elsevier2006.<DH441-B7>
National Diet Library

ファンベースなひとたち : ファンと共に歩んだ企業10の成功ストーリー

ファンベースなひとたち : ファンと共に歩んだ企業10の成功ストーリー
Paper図書
佐藤尚之, 津田匡保 著, おぐらなおみ 漫画日経BP2020.11<DH411-M266>
National Diet LibraryOther Libraries in Japan

The discourse of customer service tweets : planes, trains and automated text analysis : hbk

The discourse of customer service tweets : planes, trains and automated text analysis : hbk
Paper図書
Ursula LutzkyBloomsbury Academic2022 [i.e. 2021]
Other Libraries in Japan

Experiential marketing : integrated theory & strategic application : hardcover

Experiential marketing : integrated theory & strategic application : hardcover
Paper図書
Rose Leahy, Pio Fenton & Holly BarrySAGEc2022
Other Libraries in Japan
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