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Driving consumer engagement in social media : influencing electronic word of mouth (Routledge studies in marketing)

Driving consumer engagement in social media : influencing electronic word of mouth (Routledge studies in marketing)
Paper図書
Anna BianchiRoutledge, Tayloe & Grancis Group2021<DH411-D12>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingViral marketing Customer relations Social media--Economic aspect...

Re-platforming the airline business : to meet travelers' total mobility needs

Re-platforming the airline business : to meet travelers' total mobility needs
Paper図書
Nawal K. Taneja.Routledge, Taylor & Francis Group2019.<DK221-D1>
National Diet Library
  • Subject HeadingAirlines--Management. Relationship marketing. Customer relations.

Capturing loyalty : how to measure, generate, and profit from highly satisfied customers

Capturing loyalty : how to measure, generate, and profit from highly satisfied customers
Paper図書
John A. Larson and Bennett E. McClellan, foreword by Maxine Clark.Praeger, an imprint of ABC-CLIO, LLC[2017]<DH441-B77>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingConsumer satisfaction. Customer loyalty. Customer relations.

Contemporary issues in social media marketing

Contemporary issues in social media marketing
Paper図書
edited by Bikramjit Rishi and Subir Bandyopadhyay.Routledge2018.<DH411-B222>
National Diet Library
  • Subject HeadingInternet marketing. Social media--Marketing. Social marketing. Customer relations.

Co-creation in tourist experiences (Contemporary geographies of leisure, tourism and mobility ; 67)

Co-creation in tourist experiences (Contemporary geographies of leisure, tourism and mobility ; 67)
Paper図書
edited by Nina K. Prebensen, Joseph S. Chen and Muzaffer S. Uysal.Routledge, Taylor & Francis Group2017.<DK261-B244>
National Diet Library
  • Subject HeadingTourism--Management. Customer relations--Management.

Winning in service markets : success through people, technology and strategy

Winning in service markets : success through people, technology and strategy
Paper図書
Jochen Wirtz.WS Professional/World Scientific Publishing Co. inc.[2017]<DH475-B63>
National Diet Library
  • Contents...age Developing customer relationships Managing relationship and...
  • Subject HeadingService industries--Marketing. Branding (Marketing) Customer relations.

Designing experiences

Designing experiences
Paper図書
J. Robert Rossman and Mathew D. Duerden, foreword by B. Joseph Pine II.Columbia University Press[2019]<DH441-D3>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingCustomer relations. Customer services. Experienc...

Romancing the brand : how brands create strong, intimate relationships with consumers First edition.

Romancing the brand : how brands create strong, intimate relationships with consumers First edition.
Paper図書
Tim Halloran.Jossey-Bass[2014]<DH411-B185>
National Diet Library
  • Subject HeadingBranding (Marketing) Product management. Customer relations.

Искусство торговать по-японски : погоня не за прибылью, а за сердцами покупателей (Удивительная Япония)

Искусство торговать по-японски : погоня не за прибылью, а за сердцами покупателей (Удивительная Япония)
Paper図書
Л.Г. Арешидзе, М.И. Крупянко, И.М. Крупянко.Международные отношения2016.<DH468-B67>
National Diet Library
  • Subject Heading...gement--Japan. Customer relations--Japan. Customer relations. Retail trade--Management. Sa...

Leading libraries : how to create a service culture

Leading libraries : how to create a service culture
Paper図書
Wyoma vanDuinkerken and Wendi Arant Kasper.ALA Editions, an imprint of the American Library Association2015.<UL11-B200>
National Diet Library
  • Subject HeadingPublic services (Libraries) Library personnel management. Leadership. Customer relations.

Service engineering for gastronomic sciences : an interdisciplinary approach for food study

Service engineering for gastronomic sciences : an interdisciplinary approach for food study
Paper図書
Takeshi Shimmura, Tomomi Nonaka, Satomi Kunieda, editorsSpringer[2020]<DH475-D6>
National Diet Library
  • Subject Heading...ness logistics Customer relations--Management Decision making H...

State of customer relationship management : the Canadian report 2010.

State of customer relationship management : the Canadian report 2010.
Paper図書
Industry Canada[2010]<AC3-311-B572>
National Diet Library
  • Subject HeadingCustomer relations--Management. Customer relations--Canada--Management.

Face2face : using Facebook, Twitter, and other social media tools to create great customer connections

Face2face : using Facebook, Twitter, and other social media tools to create great customer connections
Paper図書
David Lee King.CyberAge Books/Information Today, Inc.[2012]<DK411-B322>
National Diet Library
  • Subject HeadingOnline social networks. Business networks. Customer relations.

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior
Paper図書
Michael W. Lowenstein.ASQ Quality Press2011.<DH441-B48>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingCustomer loyalty. Customer services. Customer relations.

The 4A's of marketing : creating value for customers, companies and society

The 4A's of marketing : creating value for customers, companies and society
Paper図書
Jagdish N. Sheth, Rajendra S. Sisodia.Routledge2012.<DH441-B47>
National Diet Library
  • Subject HeadingRelationship marketing. Customer relations--Management. Marketing.

Consumer-brand relationships : theory and practice

Consumer-brand relationships : theory and practice
Paper図書
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.Routledge2012.<DH441-B56>
National Diet Library
  • Summary, etc.... management of customer relationships is fundamental to the pra...
  • Subject HeadingCustomer relations. Branding (Marketing) Relatio...

Strategies for international industrial marketing : the management of customer relationships in European industrial markets (Routledge library editions. International business ; volume 40)

Strategies for international industrial marketing : the management of customer relationships in European industrial markets (Routledge library editions. International business ; volume 40)
Paper図書
edited by Peter W. Turnbull and Jean-Paul Valla.Routledge2013.<DH491-B26>
National Diet Library
  • Subject HeadingExport marketing--Europe. Industrial marketing--Europe. Customer relations.

Transcultural marketing : building customer relationships in multicultural America

Transcultural marketing : building customer relationships in multicultural America
Paper図書
Marye Tharp.M.E. Sharpe[2014]<DH413-B72>
National Diet Library
  • Subject Heading...United States. Customer relations--United States. Customer relations. Marketing. Minority consumer...

Rules to break and laws to follow : how your business can beat the crisis of short-termism / Don Peppers, Martha Rogers. ([Microsoft executive leadership series])

Rules to break and laws to follow : how your business can beat the crisis of short-termism / Don Peppers, Martha Rogers. ([Microsoft executive leadership series])
Paper図書
John Wiley & Sonsc2008.<DH231-B70>
National Diet Library
  • Subject HeadingSuccess in business. Customer relations.

Open innovation ecosystems : creating new value constellations in the financial services Second edition. (Management for professionals)

Open innovation ecosystems : creating new value constellations in the financial services Second edition. (Management for professionals)
Paper図書
Daniel Fasnacht.Springer[2018]<DF231-B150>
National Diet Library
  • Subject Heading...tional change. Customer relations. BUSINESS & ECONOMICS / Finan...
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