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- Author introduction...ch, Journal of Marketing Research, 米国広告学会報告論文集、『広告科学』『...
- Note (General)原タイトル: MARKETING COMMUNICATIONS
- Additional TitleMARKETING COMMUNICATIONS
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National Diet LibraryOther Libraries in Japan
- Authority（Subject Heading/altLabel）市場活動 消費行動 Marketing 消費者動向 Consumer behavior
- Note (General)原タイトル: MARKETING COMMUNICATIONS 原著第7版の翻訳
- Additional TitleMARKETING COMMUNICATIONS
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National Diet Library
- Summary, etc."This book uses an integrated marketing communication perspective to ...
- Title HeadingIntegrated marketing communication (Lanham, Md.)
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National Diet LibraryOther Libraries in Japan
- Summary, etc.Organisations use integrated marketing communications to help achiev......and meet their marketing objectives. Th...... of Integrated Marketing Communications emphasises dig......nd interactive marketing, the most dyna......l of a brand's marketing communications elements to ef......ach to examine marketing communications from both a consumer's and ma...
- Subject HeadingMarketing--Textbooks Communication in marketing--Textbooks Sal......mmunication in marketing. Marketing. Sales promotion.
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National Diet Library
Paper図書
National Diet Library
Paper図書
National Diet LibraryOther Libraries in Japan
- Authority（Subject Heading/altLabel）市場活動 Marketing
- Note (General)原タイトル: Marketing communications
- Additional TitleMarketing communications
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National Diet Library
- Summary, etc....ion related to marketing in Indonesia; volume commemor...
- Subject HeadingCommunication in marketing. Communication in management....
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National Diet LibraryOther Libraries in Japan
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National Diet Library
- Summary, etc....ew frontier of marketing and communicat......th each other. Marketing makes a compan......e-maker, while communications tell the story......plores digital communications through the Pi......derstanding of marketing and communications, and the evolution of the str...
- Subject HeadingMarketing--Management. Marketing--Technological...... Kommunikation Marketing Marketingmanagement
- Title HeadingRoutledge studies in marketing.
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National Diet LibraryOther Libraries in Japan
- Authority（Subject Heading/altLabel）市場活動 Marketing
- Alternative TitleMarketing communication
- Alternative TitleMarketing communication
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National Diet Library
- Subject Heading...Great Britain--Marketing College studen......ation, Higher--Marketing. Great Britain.
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National Diet LibraryOther Libraries in Japan
Paper図書
National Diet Library
- ContentsA need for a new marketing model A change......philosophy Our marketing ROI stars Inve......r organization marketing ROI-fit?
- Subject HeadingMarketing -- Management. Capital invest...
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National Diet Library
Paper図書
National Diet Library
Paper図書
National Diet Library
- ContentsNew approaches to marketing communication ......James Fitchett Marketing communications in a world of ......omas C. Oguinn Marketing communications trends in the ......evelopments in marketing communication ......rty Electronic marketing and marketing communications : the role of ......n belowtheline marketing communications / Chris Fill Integrated marketing communications and the emergi......oldest, newest marketing medium / Georg......man Rethinking marketing communication styles Marketing communication ...... as a tool for marketing communications / Eric J. Arno......es Identity in marketing communications : an ethics of...
- Subject HeadingCommunication in marketing.
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National Diet Library
- Subject HeadingMarketing -- Dictionaries. Communication in marketing -- Dictionaries.
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National Diet Library
- Summary, etc."This book argues that marketing is inherent in......it - to create marketing-literate criti......rom commercial marketing: enjoyment mat......e of political marketing will be affected by the condi...
- Contents...; 1. Political marketing: why it matter......e of political marketing and the case o......ers, political marketing and democracy; Conclusion: Ho...
- Subject HeadingAdvertising, Political. Marketing--Political aspects. Public re...