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The road to luxury : the new frontiers in luxury brand management Second edition

The road to luxury : the new frontiers in luxury brand management Second edition
Paper図書
Ashok Som, Christian BlanckaertJohn Wiley & Sons Singapore Pte. Ltd.[2021]<DH411-D18>
National Diet LibraryOther Libraries in Japan
  • Subject Heading...goods industry Brand name products--Management Br......ng (Marketing) Brand name products--Management. Luxuries--Market...

Power brands : measuring, making, and managing brand success Third edition.

Power brands : measuring, making, and managing brand success Third edition.
Paper図書
Jesko Perrey, Tjark Freundt, and Dennis Spillecke.Wiley-VCH Verlag GmbH & Co. KGaA[2015]<DH411-B194>
National Diet Library
  • Subject HeadingBrand name products. Brand name products--Management.

Building distinctive brand assets

Building distinctive brand assets
Paper図書
Jenni Romaniuk.Oxford University Press2018.<DH411-B232>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingMarketing. Brand name products--Management. B......) Advertising--Brand name products. Advertising--Psychological a...

Plunkett's advertising & branding industry almanac 2022 : the only comprehensive guide to advertising companies & trends

Plunkett's advertising & branding industry almanac 2022 : the only comprehensive guide to advertising companies & trends
Paper図書
editor and publisher, Jack W. PlunkettPlunkett Research, Ltd[2022]<D4-D103>
National Diet Library
  • Subject Heading...s Advertising--Brand name products Marketing Prod....... Advertising--Brand name products. Marketing. United States.

Encyclopedia of global brands. 2nd edition.

Encyclopedia of global brands. 2nd edition.
Digital電子書籍・電子雑誌図書
St. James Press[2013]
National Diet Library
  • Subject HeadingBrand name products--Encyclopedias. Corporations--Encyclopedias. Brand name products. Corporations.

Brand breakout : how emerging market brands will go global

Brand breakout : how emerging market brands will go global
Paper図書
Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.Palgrave Macmillan2013.<DH411-B179>
National Diet Library
  • Subject HeadingBranding (Marketing) Brand name products. Branding (Mar......ing countries. Brand name products--Developing countries.

Brand aid : a quick reference guide to solving your branding problems and strengthening your market position

Brand aid : a quick reference guide to solving your branding problems and strengthening your market position
Paper図書
Brad VanAuken.AMACOM[2015]<DH411-B207>
National Diet Library
  • Subject HeadingBrand name products--Management. Branding (Market...

Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.]. [2nd ed.]

Brands and branding / [edited by] Rita Clifton ; with Sameena Ahmad ... [et al.]. [2nd ed.]
Paper図書
Bloomberg Press2009.<DH411-B82>
National Diet Library
  • Subject HeadingBrand name products. Branding (Marketing) Brand name products -- Management. Brand name products -- Forecasting.

Brand esSense : using sense, symbol and story to design brand identity

Brand esSense : using sense, symbol and story to design brand identity
Paper図書
Neil Gains.Kogan Page Limited[2014]<DH411-B183>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingBranding (Marketing) Brand name products. Logos (Symbols) Corporate im...

Wise family business : family identity steering brand success

Wise family business : family identity steering brand success
Paper図書
Joachim Schwass, Anne-Catrin Glemser.Palgrave Macmillan, imprint published by Springer Nature[2016]<DH35-B11>
National Diet Library
  • Subject Heading...s--Management. Brand name products--Management. Branding (Market...

Brand society : how brands transform management and lifestyle / Martin Kornberger.

Brand society : how brands transform management and lifestyle / Martin Kornberger.
Paper図書
Cambridge University Press2010.<DH411-B99>
National Diet Library
  • Subject HeadingBrand name products. Brand name products -- Management. Popular cultur...

Brand relevance : making competitors irrelevant / David A. Aaker. 1st ed. (The Jossey-Bass business & management series)

Brand relevance : making competitors irrelevant / David A. Aaker. 1st ed. (The Jossey-Bass business & management series)
Paper図書
Jossey-Bassc2011.<DH411-B133>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingBrand name products. Branding (Marketing) Technol...

The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.

The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Paper図書
Palgrave Macmillanc2010.<DH411-B97>
National Diet Library
  • Subject HeadingBrand name products. Branding (Marketing)

The law of reputation and brands in the Asia Pacific (Cambridge intellectual property and information law)

The law of reputation and brands in the Asia Pacific (Cambridge intellectual property and information law)
Paper図書
edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson.Cambridge University Press2012.<X>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingBrand name products--Law and legislation--Asia. Brand name products--Law and legis......d legislation. Brand name products--Law and legislation. Asia. P...

Brand resilience : managing risk and recovery in a high-speed world 1st ed.

Brand resilience : managing risk and recovery in a high-speed world 1st ed.
Paper図書
Jonathan R. Copulsky.Palgrave Macmillan2011.<DH411-B148>
National Diet Library
  • Subject HeadingBranding (Marketing) Brand name products. Success in business.

Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
Paper図書
Springerc2010.<DH411-B130>
National Diet Library
  • Subject Heading... Case studies. Brand name products. Brand name products -- Case studies. Markenpoliti...

The economy of brands / Jan Lindemann.

The economy of brands / Jan Lindemann.
Paper図書
Palgrave Macmillan2010.<DH411-B105>
National Diet Library
  • Subject HeadingBrand name products. Product management. Branding...

Etiket batik & tenun, 1930-1990

Etiket batik & tenun, 1930-1990
Paper図書
penulis, Ibnu Wibi Winarko, Terra Bajraghosa, penyusun, Hermanu.Bentara Budaya Yogyakarta2014.<Y735-TS-4275>
National Diet Library
  • Summary, etc.On brand name products of batik industry in Java, 19...
  • Subject HeadingBatik--Indonesia--Java. Brand name products--Indonesia--Java.

The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham. 1st ed.

The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham. 1st ed.
Paper図書
Jossey-Bassc2008.<DH411-B89>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingBrand name products -- Valuation. Branding (Marketing) Brand name products -- Case studies.

Brand management / edited by Francesca Dall'Olmo Riley. (SAGE library in marketing)

Brand management / edited by Francesca Dall'Olmo Riley. (SAGE library in marketing)
Paper図書
SAGE2010.<DH411-B83>
National Diet Library
  • Subject HeadingBrand name products -- Management. Branding (Mark...
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