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Search results 72

Crisis response advertising : insights and implications from COVID-19

Crisis response advertising : insights and implications from COVID-19
Paper図書
Frauke HachtmannRoutledge2024<DH428-D5>
National Diet Library
  • DDC659.1

Global advertising practice in a borderless world (Routledge studies in international business and the world economy ; 66)

Global advertising practice in a borderless world (Routledge studies in international business and the world economy ; 66)
Paper図書
edited by Robert Crawford, Linda Brennan and Lukas Parker.Routledge2017.<DH428-B91>
National Diet Library
  • DDC659.1

Recent developments in the economics of advertising (The international library of critical writings in economics ; 311) (An Elgar research collection)

Recent developments in the economics of advertising (The international library of critical writings in economics ; 311) (An Elgar research collection)
Paper図書
edited by Simon P. Anderson.Edward Elgar Publishing Limited[2016]<DH428-B85>
National Diet Library
  • DDC659.1

Goodvertising : creative advertising that cares

Goodvertising : creative advertising that cares
Paper図書
Thomas Kolster.Thames & Hudson2012.<DH428-B74>
National Diet Library
  • DDC659.1

Advertising : concept and copy Third edition.

Advertising : concept and copy Third edition.
Paper図書
George Felton.W.W. Norton & Company[2013]<DH428-B77>
National Diet Library
  • DDC659.1

The daily you : how the new advertising industry is defining your identity and your worth

The daily you : how the new advertising industry is defining your identity and your worth
Paper図書
Joseph Turow.Yale University Press[2011]<DH413-B64>
National Diet Library
  • DDC659.1

当代北京广告史话 (《当代北京社会生活史话》丛书)

当代北京广告史话 (《当代北京社会生活史话》丛书)
Paper図書
周果 著, 当代北京编辑部 编当代中国出版社2011.6<DH428-C19>
National Diet Library
  • DDC659.1

Kleppner's Advertising procedure. 18th ed., international ed. / W. Ronald Lane, Karen Whitehill King, Tom Reichert.

Kleppner's Advertising procedure. 18th ed., international ed. / W. Ronald Lane, Karen Whitehill King, Tom Reichert.
Paper図書
Pearsonc2011.<DH428-B58>
National Diet Library
  • DDC659.1

Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold. 2nd ed.

Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold. 2nd ed.
Paper図書
McGraw-Hill Irwinc2009.<DH428-B38>
National Diet Library
  • DDC659.1

Humor in the advertising business : theory, practice, and wit / Fred K. Beard.

Humor in the advertising business : theory, practice, and wit / Fred K. Beard.
Paper図書
Rowman & Littlefieldc2008.<DH428-B35>
National Diet Library
  • DDC659.1

The advertising handbook / [edited by] Helen Powell ... [et al.]. 3rd ed. (Media practice)

The advertising handbook / [edited by] Helen Powell ... [et al.]. 3rd ed. (Media practice)
Paper図書
Routledge2009.<DH428-B40>
National Diet Library
  • DDC659.1 338.7

Testimonial advertising in the American marketplace : emulation, identity, community / edited by Marlis Schweitzer and Marina Moskowitz. 1st ed.

Testimonial advertising in the American marketplace : emulation, identity, community / edited by Marlis Schweitzer and Marina Moskowitz. 1st ed.
Paper図書
Palgrave Macmillan2009.<DH428-B53>
National Diet Library
  • DDC659.1

Advertising / edited by Chris Hackley. (SAGE library in marketing)

Advertising / edited by Chris Hackley. (SAGE library in marketing)
Paper図書
SAGE2010.<DH428-B50>
National Diet Library
  • DDC659.1

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. 8th ed.

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells. 8th ed.
Paper図書
Pearson Prentice Hallc2009.<X>
National Diet Library
  • DDC659.1

Contemporary advertising / William F. Arens. 10th ed. (McGraw-Hill/Irwin series in marketing)

Contemporary advertising / William F. Arens. 10th ed. (McGraw-Hill/Irwin series in marketing)
Paper図書
McGraw-Hillc2006.<DH428-B13>
National Diet Library
  • DDC659.1

When ads work : new proof that advertising triggers sales / John Philip Jones. 2nd ed.

When ads work : new proof that advertising triggers sales / John Philip Jones. 2nd ed.
Paper図書
M.E. Sharpec2007.<DH428-B24>
National Diet Library
  • DDC659.1

Advertising : concept and copy / George Felton. 2nd ed.

Advertising : concept and copy / George Felton. 2nd ed.
Paper図書
W.W. Norton & Co.c2006.<DH428-B23>
National Diet Library
  • DDC659.1

The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.

The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
Paper図書
Sage Publications2007.<DH428-B30>
National Diet Library
  • DDC659.1

Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.

Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis.
Paper図書
Sage Publicationsc2004.<DH428-B4>
National Diet Library
  • DDC659.1

Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.

Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow.
Paper図書
Sage Publicationsc2006.<DH428-B21>
National Diet Library
  • DDC659.1