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Search results 138

The Routledge companion to corporate branding (Routledge companions in business, management and marketing)

The Routledge companion to corporate branding (Routledge companions in business, management and marketing)
Paper図書
edited by Oriol Iglesias, Nicholas Ind and Majken SchultzRoutledge2022<DH411-D28>
National Diet LibraryOther Libraries in Japan
  • LCCHF5415.1255

Decoding Coca-Cola : a biography of a global brand (Routledge studies in marketing)

Decoding Coca-Cola : a biography of a global brand (Routledge studies in marketing)
Paper図書
edited by Robert Crawford, Linda Brennan and Susie KhamisRoutledge2021<DH411-D14>
National Diet Library
  • LCCHF5415.1255

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
Paper図書
Keith Glanfield.Routledge2018.<DH411-B228>
National Diet Library
  • LCCHF5415.1255

Handbook of media branding

Handbook of media branding
Paper図書
Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots, editors.Springer[2015]<DH411-B197>
National Diet LibraryOther Libraries in Japan
  • LCCHF5415.1255

Rethinking place branding : comprehensive brand development for cities and regions

Rethinking place branding : comprehensive brand development for cities and regions
Paper図書
Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth, editors.Springer[2015]<DH411-B188>
National Diet Library
  • LCCHF5415.1255

The brand challenge : adapting branding to sectorial imperatives

The brand challenge : adapting branding to sectorial imperatives
Paper図書
edited by Kartikeya Kompella.Kogan Page2015.<DH411-B191>
National Diet Library
  • LCCHF5415.1255

Romancing the brand : how brands create strong, intimate relationships with consumers First edition.

Romancing the brand : how brands create strong, intimate relationships with consumers First edition.
Paper図書
Tim Halloran.Jossey-Bass[2014]<DH411-B185>
National Diet Library
  • LCCHF5415.1255

Brand esSense : using sense, symbol and story to design brand identity

Brand esSense : using sense, symbol and story to design brand identity
Paper図書
Neil Gains.Kogan Page Limited[2014]<DH411-B183>
National Diet LibraryOther Libraries in Japan
  • LCCHF5415.1255

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization First edition.

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization First edition.
Paper図書
Carlos J. Torelli.Palgrave Macmillan2013.<DH411-B181>
National Diet Library
  • LCCHF5415.1255

Brand breakout : how emerging market brands will go global

Brand breakout : how emerging market brands will go global
Paper図書
Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.Palgrave Macmillan2013.<DH411-B179>
National Diet Library
  • LCCHF5415.1255

Branding the nation : the global business of national identity

Branding the nation : the global business of national identity
Paper図書
Melissa Aronczyk.Oxford University Press[2013]<DH411-B186>
National Diet Library
  • LCCHF5415.1255

Brand management : co-creating meaningful brands [3rd ed.]

Brand management : co-creating meaningful brands [3rd ed.]
Paper図書
Michael Beverland and Pinar CankurtaranSagec2024
Other Libraries in Japan
  • LCCHF5415.1255

Brand resilience : managing risk and recovery in a high-speed world 1st ed.

Brand resilience : managing risk and recovery in a high-speed world 1st ed.
Paper図書
Jonathan R. Copulsky.Palgrave Macmillan2011.<DH411-B148>
National Diet Library
  • LCCHF5415.1255

Branded lives : the production and consumption of meaning at work

Branded lives : the production and consumption of meaning at work
Paper図書
edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola.Edward Elgarc2011.<DH411-B141>
National Diet LibraryOther Libraries in Japan
  • LCCHF5415.1255

Brand and consumer : hardcover

Brand and consumer : hardcover
Paper図書
Ashok CharanWorld Scientificc2024 [i.e. 2023]
Other Libraries in Japan
  • LCCHF5415.1255

Brand media strategy : integrated communications planning in the digital era / Antony Young. 1st ed.

Brand media strategy : integrated communications planning in the digital era / Antony Young. 1st ed.
Paper図書
Palgrave Macmillan2011.<DH411-B125>
National Diet Library
  • LCCHF5415.1255

Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.

Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch.
Paper図書
Springerc2010.<DH411-B130>
National Diet Library
  • LCCHF5415.1255

Brand management : co-creating meaningful brands : pbk [3rd ed]

Brand management : co-creating meaningful brands : pbk [3rd ed]
Paper図書
Michael Beverland and Pinar CankurtaranSagec2024
Other Libraries in Japan
  • LCCHF5415.1255

Brand psychology : the art and science of building strong brands : pbk

Brand psychology : the art and science of building strong brands : pbk
Paper図書
Laura BuscheRoutledge2024
Other Libraries in Japan
  • LCCHF5415.1255

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Paper図書
Oxford University Press2010.<DH411-B112>
National Diet Library
  • LCCHF5415.1255