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Marketing management : past, present and future Fourth edition (Springer Texts in Business and Economics)

Marketing management : past, present and future Fourth edition (Springer Texts in Business and Economics)
Paper図書
Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S.M. Riad ShamsSpringer2021<DH411-D17>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingMarketing--Management Marketing--Management.

Cultural mediations of brands : unadvertization and quest for authority (Communication approaches to commercial mediation set ; volume 1)

Cultural mediations of brands : unadvertization and quest for authority (Communication approaches to commercial mediation set ; volume 1)
Paper図書
Caroline MartiISTE, Ltd.2020<DH411-D5>
National Diet Library
  • Subject HeadingMarketing--Management BUSINESS & ECONOMICS--Conflict Resolution & Mediation. Marketing--Management.

Global marketing management Ninth edition

Global marketing management Ninth edition
Paper図書
Masaaki Kotabe, Kristiaan HelsenWiley[2023]<DH411-D34>
National Diet LibraryOther Libraries in Japan

The Routledge companion to corporate branding (Routledge companions in business, management and marketing)

The Routledge companion to corporate branding (Routledge companions in business, management and marketing)
Paper図書
edited by Oriol Iglesias, Nicholas Ind and Majken SchultzRoutledge2022<DH411-D28>
National Diet LibraryOther Libraries in Japan

Marketing management 15 e

Marketing management 15 e
Paper図書
Philip Kotler, Kevin Lane KellerPearson[2016]<DH411-D16>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingMarketing--Management Marketing--Management.

Global marketing management Eighth edition Asia edition

Global marketing management Eighth edition Asia edition
Paper図書
Masaaki Kotabe, Kristiaan HelsenJohn Wiley & Sons, Inc.[2020]<DH411-D23>
National Diet Library
  • Subject Heading...Gestion Export marketing--Management. International business enterp...

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy

Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
Paper図書
Keith Glanfield.Routledge2018.<DH411-B228>
National Diet Library

Covid-19, technology and marketing : moving forward and the new normal

Covid-19, technology and marketing : moving forward and the new normal
Paper図書
Vanessa Ratten, Park Thaichon, editorsPalgrave Macmillan[2021]<DH411-D21>
National Diet Library
  • Subject Heading...nomic aspects. Marketing--Management. Marketing--Technological inno...

Internal marketing : another approach to marketing for growth (Routledge frontiers of business management ; 10)

Internal marketing : another approach to marketing for growth (Routledge frontiers of business management ; 10)
Paper図書
Tatsuya Kimura.Routledge, Taylor & Francis Group2017.<DH411-B218>
National Diet Library
  • Subject HeadingMarketing--Management. Sales management.

Digital disruption in marketing and communications : a strategic and organizational approach (Routledge studies in marketing)

Digital disruption in marketing and communications : a strategic and organizational approach (Routledge studies in marketing)
Paper図書
Edoardo Magnotta.Routledge2020.<DH411-D2>
National Diet Library
  • Subject HeadingMarketing--Management. Marketing--Technological inno...

Demarketing

Demarketing
Paper図書
edited by Nigel Bradley and Jim Blythe.Routledge, Taylor & Francis Group2014.<DH411-B182>
National Diet Library
  • Subject HeadingMarketing--Management. Marketing. Demarketing.

Entertainment science : data analytics and practical theory for movies, games, books, and music

Entertainment science : data analytics and practical theory for movies, games, books, and music
Paper図書
Thorsten Hennig-Thurau, Mark B. Houston.Springer[2019]<DH475-B70>
National Diet LibraryOther Libraries in Japan
  • Subject HeadingMarketing--Management. Performing arts--Marketing. A...

A framework for marketing management Fifth edition.

A framework for marketing management Fifth edition.
Paper図書
Philip Kotler, Kevin Lane Keller.Prentice Hall[2012]<DH411-B170>
National Diet Library
  • Subject HeadingMarketing--Management.

Marketing management 14th [edition].

Marketing management 14th [edition].
Paper図書
Philip Kotler, Kevin Lane Keller.Prentice Hall[2012]<DH411-B169>
National Diet Library
  • Subject HeadingMarketing--Management.

Social media and mobile marketing strategy

Social media and mobile marketing strategy
Paper図書
Randi Priluck.Oxford University Press[2017]<DH411-B213>
National Diet Library
  • Subject Heading... Social media. Marketing--Management. Online-Marketing Kundenanalys...

Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
Paper図書
Oxford University Press2011.<DH411-B124>
National Diet Library

Retail food safety (Food microbiology and food safety)

Retail food safety (Food microbiology and food safety)
Paper図書
Jeffrey Farber, Jackie Crichton, O. Peter Snyder, Jr., editors.Springer[2014]<SC186-B61>
National Diet Library
  • Subject HeadingFood handling--Safety measures. Food industry and trade. Food--Marketing--Management.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. 7th ed.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. 7th ed.
Paper図書
McGraw-Hill Irwinc2010.<DH411-B120>
National Diet Library

Global marketing management 5th ed.

Global marketing management 5th ed.
Paper図書
Masaaki Kotabe, Kristiaan Helsen.Wileyc2010.<DH411-B151>
National Diet Library
  • Subject HeadingExport marketing--Management. International business enterp...

Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.

Strategic marketing management : a business process approach / Luiz Moutinho & Geoff Southern.
Paper図書
Cengage Learning EMEAc2010.<DH411-B117>
National Diet Library